M2 Review: A Guide to the Exchange in 2024

10 mins
Updated by May Woods
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M2 is a full-service crypto investment platform that provides high-quality returns on virtual assets within a regulated environment. The UAE-based exchange offers a wide range of trading and custodial services. Its Earn offerings are particularly noteworthy and include some of the highest yields in the industry. This M2 review outlines the platform’s many products, features, and earning opportunities. Does this newer exchange have the muscle to rival some of the industry’s biggest names? Here’s what you need to know.

What is M2?

M2 Limited (a multilateral trading facility) and M2 Custody Limited (a custodian) collectively serve as the M2 exchange.  It is based in the United Arab Emirates (UAE) and is licensed by the Financial Services Regulatory Authority (FSRA) in the Abu Dhabi Global Market (ADGM). 

The exchange has grown quickly since its 2023 launch and has an ambitious roadmap, with plans to offer crypto loans, crypto payment cards, new earn plans, and more trading features in the coming years.

M2 sets itself apart by its adherence to regulation and its Earn products, as expressed by the company’s CEO:

…we are fully regulated, transparent, [and] secure. We want to make sure customer assets are secure above anything else. The other aspect we try to differentiate ourselves with is our Earn product. We want to give investors who want to deploy their assets on the platform great yield opportunities.

Stefan Kimmel, M2 CEO

While the exchange is based in the Middle East, M2 is available in more than 150 countries. Bijan Alizadeh-Fard, an entrepreneur who also co-founded Phoenix Group and Cypher Capital, co-founded M2. Stefen Kimmel, the company’s CEO, has experience in fintech and formerly worked at Kraken and the Commercial Bank of Dubai.

Both Alizadeh-Fard’s and Kimmel’s experiences are indicative of the quality of the team behind M2. The company employs a roster of highly experienced professionals in the fintech and crypto industries, many of whom have held significant roles at Deutsche Bank, Goldman Sachs, JP Morgan, IBM, and other prominent institutions.

What can I trade on M2?

m2 smart trade

If product diversity is your thing, you will be pleased to know that M2 allows you to trade over 50 verified crypto assets and more than 50 perpetual futures contracts.

On top of trading diverse financial products, you can also exercise greater control over your trades with advanced order types. There are two main order types available on M2:

  • TWAP orders: To reduce market impact and obtain a better average price, the time-weighted average price (TWAP) order type evenly executes trades over time.
  • Dynamic orders: In order to maximize trade execution and reduce risks, the dynamic order modifies order parameters in response to market conditions.

The trading fees on M2 are fairly simple compared to the industry standard. The spot trading fees are 0.1%, while futures trading fees are 0.02% for maker trades and 0.04% for taker trades. Keep in mind that deposit amounts below the minimum deposit amount will not be credited or refunded.

How to sign up for M2

1. Go to the official M2 website. On the homepage, you will notice two buttons for signing up. Click “Register” to continue.

m2 step 1

2. Fill out the form: Enter a valid email address and a strong password. You can also sign up for a Business account. For this demonstration, we will use a personal account.

m2 step 2

3. Verify your email: Once you enter your email, you will receive a one-time pin (OTP) to verify it. Do not share the OTP.

m2 step 3

4. Verify your phone number: You will also need a valid phone number to receive another OTP. This adds an extra layer of security to the signup process.

step 4

5. Enter your country of residence: As previously mentioned, M2 is available in more than 150 countries. You will need to enter your country of residence, as some regions are not supported.

step 5

6. Fill out your personal information: To continue the signup process, you must enter your personal information. Simply fill out your name, nation of birth, and nationality. You must also confirm you are not a U.S. resident or citizen.

step 6 m2

7. Enter your residential address.

step 7

8. Fill out your occupational information: Many exchanges now require occupational information to access their services. Enter this information to continue.

step 8 m2

9. Explore the platform: After you have completed the previous step, you will officially have an account on M2. You can choose to explore the platform at this step; however, to access the CEX’s full capabilities, you will need to complete KYC.

step 9

Welcome offers and bonuses

If you’re looking to sign up for the platform, you will be able to take advantage of at least one bonus. Firstly, a welcome bonus is available exclusively to new users who sign up for M2 and verify their accounts.

Every time you complete a task, you unlock more tasks, thereby unlocking more rewards. These tasks include depositing and subscribing to an Earn plan. The total value of the bonus adds up to $260 if users complete all the required steps.

Here’s how to claim:

  1. Register and confirm identity: Get the 100 USDT Trading Fee Coupon and all the advantages of M2.
  2. Deposit on M2: When you deposit at least $50 or the equivalent, you’ll receive a coupon for a 60 USDT trading fee.
  3. Sign up for Earn plan: Get a 100 USDT Trading Fee Coupon by signing up for an Earn Plan worth at least 50 USDT and committing to it for at least 15 days.

Ready to start trading and earning? Click here to sign up to M2 and claim your welcome bonus today.

You can also invite a friend to earn more on M2. When you use your referral code, both you and a friend will get a 50 USDT Trading Fee Coupon. To get started, scan the code and download the M2 app. It is available on the Apple Store and Google Play.

To become eligible for the Welcome Bonus Rewards, you will need to verify your account. You can only use the Trading Fee Coupons for spot trading on M2.

Features, products and tools from M2

M2 offers a wide range of products, features, and tools. These include:

  • Crypto loans with instant USDT approvals, competitive rates and easy repayment
  • On and off-chain staking
  • OTC trading and margin trading
  • Advanced yield products, including structured products and investment baskets
  • Tokenized equity
  • An instant buy/sell product

Enticing Earn plans: APR for USDT, SOL, and ETH

m2 earn

The Earn products allow users to generate rewards by depositing their idle assets on the M2 exchange for flexible or fixed terms. You can subscribe to a plan or redeem your assets at almost any time.

  • Fixed-duration plans: These plans come in 30, 60, or 360-day options. When a fixed plan reaches its maturity date or the end of the plan, deposited assets are automatically refunded.
  • Flexible plans: Users of flexible products can fully or partially redeem their assets as needed. Depending on the reward cycle, assets will be credited the following day.
  • Custom plans: These are comparable to the Fixed plan, but you can select any number of days for a predetermined period of time.

This flexibility ensures users can retain flexibility and control over their assets while they earn daily rewards. Subscribers should keep in mind that there is a minimum and maximum subscription cap per user, as well as pool limits for each plan. 

M2 boasts some of the highest APR in the industry, up to 8% ETH, 9% BTC, and 10% USDT. You can choose from more than 30 assets on Earn. Additionally, users can earn $2 in bonus rewards over the course of their plan for every $1 in MMX they burn by activating Boost on Fixed/Custom plans. The process of burning MMX is automatic. 

M2 generates its rewards through:

  1. Staking and mining in proof-of-stake (PoS) and proof-of-work (PoW) networks.
  2. Over-collateralized asset lending.
  3. Basis earned from perpetual futures funding arbitrage. 

Learn2Earn: Education with rewards

learn to earn

On M2, the earnings don’t stop with the Earn plans or welcome bonuses. When you take advantage of the Learn to Earn features, you can receive rewards while learning about crypto, trading, and investing. This product offers lessons in three cores:

  • Introduction to cryptocurrency
  • The advantages of cryptocurrency
  • How to buy and use cryptocurrency

You must take a quiz to earn the rewards. Upon completion, you will unlock a mystery box with a surprise reward. Learn to Earn rewards include trading fee coupons, earn plan bonus coupons, and custom avatars.

These rewards are given to users who complete the educational curriculum and associated quizzes. As with many products on M2, you will have to verify your account to unlock all of the lessons and complete the quizzes to take full advantage of this feature.

MMX token (MMX)

MMX daily chart: CoinMarketCap
MMX daily chart: CoinMarketCap

The native token of the M2 exchange is MMX (MMX). Naturally, it is a utility token. It exists on the Ethereum blockchain and is publicly verified on Etherscan. MMX has a maximum supply of 500 million tokens. The contract does not allow the minting of new tokens or the censoring of MMX transfers. Additionally, CertiK has audited the token. Holding MMX has many benefits:

  • Using the MMX token allows users to boost their yields on the M2 Earn plans
  • Holders are eligible for a 10% allocation of M2’s profits when users utilize M2 Earn
  • Owning MMX allows customers access to new coin listings and new yield products on M2
  • Zero-fee withdrawals and priority access to new products and listings

Holders can also use MMX tokens to boost yields for M2 yield products. MMX will be burned by M2, making it a deflationary token. The burning process will reduce the total supply of MMX tokens, which increases their scarcity, thereby (in theory) boosting value.

DistributionPercentageToken supplyRelease schedule
Investors35%175,000,000Two-year lock, then released monthly for three years
Rewards pool27%135,000,000Initially locked, then 10% unlocked every month
Initial liquidity8%40,000,000Unlocked
Private sale10%50,000,00020% released immediately, 3.333% linear release every two months for two years, starting from month 12
M2 team20%100,000,000Two year lock, then released monthly for three years

OTC Desk support

M2’s OTC Desk caters to institutional investors who require unique services. It enables secure and efficient trading of large-volume crypto transactions for high-net-worth individuals and businesses. OTC (over-the-counter) trading is the process of buying and selling cryptocurrencies directly between two parties without the involvement of an exchange.

Using off-exchange liquidity, the M2 OTC Desk offers several advantages for the private trading of large amounts of cryptocurrencies. The operating hours are Monday through Friday, 00:00 – 17:00 (UTC), and the minimum order size is $250,000. M2 is also active on its social media channels and counts a strong community of 23,000 users on Telegram.

Moreover, there are no fees for using the M2 OTC Desk. Trading prices are given based on the state of the market, and the amount of assets quoted is the amount that will actually be credited to your account after the conversion is completed.

Institutional Services

The Institutional Services product is a virtual assets hub that caters to institutional and corporate accounts. Institutional Clients can enjoy discounted fees when trading on spots and futures. Similar to the benefits of OTC trading, these customers can enjoy deep liquidity for large-volume trades and avoid slippage to enjoy the market’s best prices.

Institutional customers may also boost their digital asset portfolio with M2 Earn. They will receive a dedicated Relationship Manager and a technical support team available 24/7 across multiple channels. Lastly, M2 maintains industry-grade security by integrating with custodian suppliers like Fireblocks to safeguard clients’ funds.

Customer support

help center

M2 offers a range of support options for its customers. First and foremost, the Help Center is your best friend when you need to solve minute issues regarding processes, products, and more.

You can also submit a ticket if you need specific answers. To do so, you simply provide a name and email. You can select a category (e.g., inquiry, suggestion, complaints) and subject, and you can provide a 600-character description and any necessary attachments.

Lastly, for special assistance, users can utilize the “Start a chat” feature. Note that you must be a verified user to access this option.

Regulatory compliance and safety

M2 Limited is governed and approved by the Financial Services Regulatory Authority in the Abu Dhabi Global Market.This is one of the strictest frameworks for the regulation of virtual assets in the world. Its registration number is 220090.  The Financial Services Regulatory Authority of Abu Dhabi Global Market, which has registered M2 Custody Limited under registration number 220130, has also granted authorization and regulation to the exchange.

To guarantee the highest level of security, the M2 platform is subject to external audits. Crucially, M2 keeps client funds separate from its own funds. It’s also notable that digital assets belonging to clients are kept safely in cold storage.

M2 review: A consumer-first exchange

The M2 exchange makes for a competitive offering. The CEX is relatively young, having only launched in October 2023. However, the platform is solid and secure. Customers can take advantage of various financial products, including market-leading passive earning opportunities, all with peace of mind about the safety and security of their assets. Users can also look forward to a number of upcoming products, including a launchpad and an Enterprise Earn Product.

The exchange is not available everywhere and may benefit from adding telephone support for all of its customers. Regardless, this is a CEX that can rival the best. Users can enjoy low fees, industry-grade security, and a platform that puts their security first.

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Ryan Glenn
Ryan Glenn is a journalist, writer, and author. Ryan is motivated to educate as many people as possible on the benefits of web3 and cryptocurrency. He has authored “The Best Book for Learning Cryptocurrency,” and runs an educational platform, web3school.us, dedicated to demystifying the crypto space. Ryan built the platform to transition tech-savvy and non-tech individuals into crypto and give everyone a baseline understanding of the different fields in the cryptosphere. Ryan is also an...
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