JPMorgan raised its price target for Meta Platforms’ stock to $920 from $820 on Thursday, maintaining an overweight rating. The bank thinks Meta’s new Muse agent could become the most widely used consumer AI app since ChatGPT.
The target implies about 18% upside from Meta’s Thursday close. It also lands one day after Meta used its Connect conference to unveil a batch of Muse upgrades.
Meta’s Best Month in 13 Years Is Within Reach
Meta shares have climbed more than 30% in September, putting them on pace for their strongest month since July 2013.
The sharpest move came on September 21, when shares jumped 11% to close at $741.25. It marked Meta’s biggest single-day gain since April 2025.
On Thursday, Meta shares closed 4.5% higher at $777.59. Meanwhile, LSEG data shows 57 of the 63 analysts covering Meta rate it a buy or strong buy.
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Why Wall Street Keeps Pinning Its Meta Targets on Muse
The new targets arrive following the release of Muse on September 8. It works as a personal agent that sends emails, books travel, and makes purchases. It runs on Muse Spark, Meta’s multimodal model.
JPMorgan analyst Doug Anmuth wrote that the agent is off to a strong start and expanding quickly. According to Anmuth, Meta is moving toward superintelligence.
The bank says Muse connected with more than 2,000 applications in two weeks. It also has major integrations with Walmart, Best Buy, Sephora, and Wayfair.
“…we expect Muse engagements to be handled less through browsing or calling, and more through agent-to-agent interactions. Meta will then be able to monetize on a take-rate or commission model,” the note read. “While it is still early, we believe that Muse has the potential to become the most widely used consumer AI application since ChatGPT.”
Wells Fargo made a similar case earlier. Analyst Ken Gawrelski raised his target to $796 from $640, citing early demand for Muse. The app had briefly topped Apple’s US App Store chart for free apps.
Later this year, Meta plans to launch Muse Confidential VM, which encrypts user data with a key only users hold. Meta also unveiled Muse Charm, a small device that gives users access to Muse.
Reports say it will ship around the holidays. Official figures will show whether JPMorgan’s ChatGPT comparison holds up.
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