Miami, June 29, 2023 – Integral Reality Labs (IRL), the pioneering company bridging digital and physical worlds through their innovative Smart Collectibles™ platform, is excited to announce a new Assassin’s Creed digital souls experience utilizing RECUR Builder.
The Assassin’s Creed experience, developed by IRL on RECUR Builder, will showcase two iconic champions, Ezio Auditore da Firenze and Edward Kenway, with additional fan-favorites releasing throughout the summer.
IRL’s innovative Smart Collectible™ technology enables fans to transform their digital collectibles into physical smart collectibles. Users can design their characters, selecting poses, outfits, and more.
Through IRL’s proprietary 3D printing technology, “Printing on the Chain™,” the digital soul is embedded into the smart collectible, creating a bond between the digital and physical worlds. Once fans receive their collectibles, they will be able to use the IRL companion app, offering many unique interactions that will give them a whole new experience and connection to the Assassin’s Creed Brotherhood.
Zach Bruch, CEO of RECUR, shared, “We are proud to have IRL leverage the power of RECUR Builder to bring Assassin’s Creed digital souls to life. With our robust platform and IRL’s expertise with Smart Collectibles™, we’re excited to push the boundaries of the digital collectibles space and connect digital and physical worlds for fans.”
Jim Ward, CEO and Founder at IRL, said, “We are thrilled to utilize RECUR’s platform to launch our new Assassin’s Creed experience. Harnessing the capabilities of RECUR Builder, we can create a new and innovative way for fans to engage with the Assassin’s Creed franchise, both physically and digitally. We believe that the combination of customisable, high-quality collectibles with exclusive interactive digital content will be a game-changer for the gaming industry in general.”
This launch is just the beginning. With more characters, brands, and thrilling adventures on the horizon, IRL and RECUR are poised to redefine the realm of digital collectibles.
About Integral Reality Labs, Inc. (IRL)
Integral Reality Labs (IRL) was established in 2021 to reintroduce the world to its physical self by bridging the digital and analog divide with engaging emotional experiences.
Ultimately, IRL is building the first integral co-reality platform, creating engaging emotional experiences made up of the unique interaction between Smart Collectibles™ that can be created, customised, purchased, traded, and sold on the IRL integral co-reality platform.
About RECUR
RECUR is the premier web3 software platform offering all of the tools a business needs to integrate web3. RECUR empowers customers with the widest range of web3 distribution and utility.
RECUR offers a global, flexible, and intuitive institutional-grade software suite that enables everything needed to enter web3.
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