Cryptocurrency exchange project Crypto.com has partnered with the NHL team, The Montreal Canadiens. A professional ice hockey team based in Montreal.
Cryptocurrency projects continue to make their way into sports. The moves being made into sports for cryptocurrency projects continues to represent a valued marketing strategy. One that can push adoption and visibility. In one such move, cryptocurrency exchange Crypto.com has announced that it will be partnering with National Hockey League (NHL) team, The Montreal Canadiens.
The move comes as a surprise following the recent news that Crypto.com had announced another sporting partnership just two weeks prior. The company is described as “The world’s fastest growing crypto app” on the companies website.
Additionally, Crypto.com previously announced a partnership with a major Formula One Racing team. The partnership will see newly formed Formula One team Aston Martin partnering with their first cryptocurrency company in the form of Crypto.com.
Aston Martin and Crypto.com Partner
Aston Martin Racing and Crypto.com’s partnership was described as “Two dynamic brands, both with a passion for speed, technology, and future thinking.”
The partnership with Aston Martin will also feature branding on the Formula One car during the season.
The latest partnership with the Montreal Canadiens now means the cryptocurrency project has two sporting deals in 2021. The project has grown tremendously over the past several months. The marketing plan is to get more people to use the Crypto.com mobile app.
The move into the NHL for a cryptocurrency company makes it the first of its kind. The partnership did not share details relating to fees. The move continues to show that cryptocurrency projects are moving into sports at a rapid rate.
Sports and Crypto Growing Rapidly
NFT fan token project Chiliz is evidence of the success that blockchain technology and cryptocurrencies can play within the sporting industry. The project has seen huge popularity within the European football space. And recently announced it would be expanding to North America with an additional $50 million in funding.
The synergy witnessed between sports and cryptocurrencies is obvious. Both represent exciting industries that continue to grow. The latest partnership for Crypto.com is unlikely to be the last within the sports scene.