Becomes Official Sponsor for IIHF Ice Hockey World Championship

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In Brief
  • has signed a two-year sponsorship deal with the International Ice Hockey Federation (IIHF)

  • The platform will sponsor the 2021 World Championship in Latvia, and the 2022 tournament in Finland.

  • A unique series of NFTs will be exclusively released, featuring special moments from the tournament's 90-year history.

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In the latest of a series of moves into the international sports sector, have announced their partnership with the IIHF Ice Hockey World Championship.

In a joint release with the sports body, the crypto trading platform revealed they have become the official cryptocurrency and NFT sponsor for the ice hockey tournament. This is a two-year deal, which will begin in Riga, Latvia with the 2021 World Championship.

It also covers the tournament for next year, which will be held in Finland. The release also stated that this is the first time a cryptocurrency platform has sponsored an international sports championship. The 2021 tournament is scheduled to begin on May 21.

According to’s post on Twitter, they will release a series of special NFTs to commemorate the tournament. Their release indicates this NFT collection will only be available on the platform. The series will feature some of the greatest moments from across the International Ice Hockey Federation (IIHF) tournament’s 90-year history.’s sporting portfolio increases

Their collaboration with the IIHF marks the fourth sporting sponsorship deal has entered into this year. The third to include a series of NFTs, and their second hockey-related partnership.

This announcement comes only a week after the reports that the platform will also sponsor an Italian football league final. The match, between Atalanta and Juventus, will take place on May 19.’s sporting interests began in March with another pair of partnerships made in quick succession. The first was their collaboration with the Aston Martin Cognizant Formula One team. A series of NFTs were released to commemorate their return to F1 after a 60 year absence.

The crypto platform followed this up two weeks later with their first move into hockey. Namely, a sponsorship deal with The Montreal Canadiens, an NHL team.

Gaining credibility in Europe

The Hong Kong-based crypto trading platform achieved another first this week. Specifically, it became the first platform of its kind to gain a Class 3 Virtual Financial Assets (VFA) License from the financial authority in Malta.

The certification from the Malta Financial Services Authority (MFSA) allows to execute orders on a trader’s behalf and act in the role of dealer. The license also ensures security for the app’s users, under Malta’s definitive regulatory framework for virtual assets.

A company blog post also revealed the MFSA is still processing its final approval to grant the crypto platform a Financial Institution License. They agreed the application in principle in November 2020. If finally approved, the license will allow to issue electronic monies and offer payment services.


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Dale Hurst is a journalist, presenter, and novelist. Before joining the Be In Crypto team, he was an editor and senior journalist at a news, lifestyle and human-interest magazine in the UK. Cryptocurrency was one of the first subjects he specialized in when first going freelance in 2018, reviewing exchanges and analysing lawsuits.

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