Buenos Aires Will Become a New Spotlight Thanks To MERGE

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Spain strengthens its historical role as a bridge between Europe and Latin America with the arrival of MERGE Buenos Aires, a landmark event in 2025 that will bring together cutting-edge innovations in blockchain and Web3. Combining technology, culture, and business, this event aims to position Buenos Aires as a central player in one of the most disruptive industries today.

The previous edition, held in Madrid, was a resounding success with over 2,500 attendees and 250 international speakers. Over three days, MERGE Buenos Aires will gather leaders from major tech and financial companies, emerging startups, traditional institutions, and government representatives from around the world. Discussions will focus on technological transformation policies, with an emphasis on the coexistence of traditional finance and crypto assets to address global financial needs.

Paula Pascual, CEO and founder of MERGE, highlighted the primary goal: to create a space that leads the financial innovation agenda, shapes strategies for the Web3 era, and supports traditional institutions in adopting decentralized technologies.

The event will explore the future of the Internet and blockchain’s impact, covering topics such as digital identity, tokenization, decentralized finance, direct payments, cybersecurity, and blockchain’s synergy with emerging technologies like artificial intelligence. These themes are reshaping interaction, governance, and project funding, driving a more inclusive and transparent digital economy. This unique blend of topics and practical applications will position MERGE Buenos Aires as a key forum for innovation and digital transformation.

A top-tier agenda with an unparalleled lineup of speakers

The program begins on Monday, March 24, with an exclusive cocktail reception at the Spanish Embassy, welcoming special guests. On March 25 and 26, the conference will feature talks, workshops, exhibitions, and experiences that blend culture and technology, offering much more than a standard tech event.

The event will showcase a remarkable lineup of speakers from diverse key sectors. Regulatory and institutional leaders including Pedro Inchauspe (Central Bank of Argentina), Roberto E. Silva (CNV Argentina), Fabio Araujo (Central Bank of Brazil), and Juan Carlos Reyes (CNAD El Salvador).

From the fintech and corporate world, notable figures include Coty de Monteverde (Banco Santander), Esteban Tresseras (Banco Galicia), and Sebastian Resano (Mastercard), along with representatives from international companies such as Microsoft and Belo.

The Web3 ecosystem will feature leaders from native companies such as Pablo Casadío (Bit2Me), María Fernanda Juppet (CryptoMKT), and Robert Drost (Eigen Foundation), among others.

The essential support of leading companies

The unwavering support of our initial sponsors is key to ensuring the success of MERGE Buenos Aires, an event that has already positioned itself as a must-attend milestone in the Web3 industry. Among the prominent organizations that have confirmed their backing are renowned names such as Blockchain Factory, Bit2Me, Chainalysis, CryptoMKT, Eigen Foundation, Finreg360, GPC Advisory Partners, Lirium, Stakely, and Taurus, among many others. These companies highlight the diverse and global nature of the strategic partners making this event possible.

More than technology: disruptive culture and art will leave you in awe

MERGE Buenos Aires stands out for its seamless fusion of art and technology, creating an innovative experience that combines culture, creativity, and innovation. At Palacio Libertad, attendees will enjoy digital art galleries, interactive installations, concerts, performances, and groundbreaking exhibitions.

The event extends beyond its main venue with parallel activities such as VIP dinners, community meetups, networking sessions, and cultural tours, fostering collaborations that cross borders and disciplines.

It’s not about how, but when we fully immerse ourselves in the Internet of the future. The answer lies at MERGE.Early bird tickets will soon be available at website.

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