See More

Blockchain Pioneer Acquires International Fashion House Blk DNM

3 mins
Updated by Petar Jovanovic
Join our Trading Community on Telegram
Editorial Note: The following content does not reflect the views or opinions of BeInCrypto. It is provided for informational purposes only and should not be interpreted as financial advice. Please conduct your own research before making any investment decisions.

Stockholm’s headquartered blockchain technology company ChromaWay today reveals its acquisition of the iconic Swedish-American fashion brand BLK DNM

The acquisition aligned with the recent relaunch of BLK DNM as a modern, community-driven fashion house. It marks ChromaWay’s first acquisition of an established company for the purpose of implementing real-world decentralization: i.e., creating positive behavioral change, fairer access, and more control by users within traditional industries.

  • ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products, the first meaningful use of the tech in fashion.
  • In pioneering ‘connected fashion,’ BLK DNM will seek to inspire more responsible behaviors in the industry.
  • First tech innovations will be announced ahead of BLK DNM’s F/W 2023 collections reveal

First innovations to be revealed in BLK DNM’s F/W 2023:

ChromaWay’s blockchain capabilities will be integrated in a revolutionary way into both BLK DNM’s brand and products. BLK DNM will consequently become a pioneer of ‘connected fashion’ – the use of technology to create community and responsibility within fashion – heralding the first significant use of blockchain tech in an industry yet to be meaningfully impacted by Web3 technologies.

BLK DNM will reveal the first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain in the coming weeks.

This will include software- and hardware-based innovations built into BLK DNM’s F/W 2023 collections, underpinned by the ethical and communal concept of ‘connected fashion.’

Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-founder of ChromaWay

Henrik Hjelte, CEO and Co-founder of ChromaWay, comments: “BLK DNM is a brand with an ethical mission and decentralization in its soul – it’s something of a borderless community already. It was a natural fit for our aspirations to transform the fashion industry through innovation.

BLK DNM’s imminent tech rollout will illustrate the power of our blockchain capabilities to create true behavioral change in an industry that has hitherto struggled to control its problematic environmental impact and embrace progress.”

Toni Collin, CEO of BLK DNM, comments: “Our industry must start looking toward innovation: fast fashion’s environmental impact is totally unacceptable, and at the same time, as the world becomes more digitized, the concept of community is changing. That’s why BLK DNM joining ChromaWay is so exciting. The potential of this technology to create genuine change in fashion is evident, but no one else in the industry is using it in a meaningful way yet. Together, BLK DNM and ChromaWay are building something truly unique and groundbreaking. We will be able to reveal the first innovations very soon.”

About ChromaWay

ChromaWay is an industry leader in blockchain technology and specializes in creating and deploying cutting-edge, scalable blockchain solutions for businesses and governments.

The company, established in 2014 and headquartered in Stockholm, Sweden, has been at the forefront of driving the widespread adoption of blockchain technology. Its flagship product, relational blockchain Chromia, enables developers to build decentralized applications (dApps) with a relational database model that offers unprecedented scalability and flexibility.

About BLK DNM

BLK DNM is a Swedish-American fashion brand that specialises in timeless tailoring, leather, and denim of extraordinary quality. Following its 2023 relaunch as an entry-luxury fashion house under the stewardship of new Creative Director Jessy Heuvelink, BLK DNM’s focus on enduring craftsmanship and aesthetic timelessness encourages customers to love and treasure each item for decades and across generations.

Top crypto projects in the US | July 2024
Harambe AI Harambe AI Explore
Uphold Uphold Explore
Exodus Exodus Explore
Coinbase Coinbase Explore
Chain GPT Chain GPT Explore
Top crypto projects in the US | July 2024
Harambe AI Harambe AI Explore
Uphold Uphold Explore
Exodus Exodus Explore
Coinbase Coinbase Explore
Chain GPT Chain GPT Explore
Top crypto projects in the US | July 2024

Disclaimer

This article contains a press release provided by an external source and may not necessarily reflect the views or opinions of BeInCrypto. In compliance with the Trust Project guidelines, BeInCrypto remains committed to transparent and unbiased reporting. Readers are advised to verify information independently and consult with a professional before making decisions based on this press release content. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.

images-e1706008039676.jpeg
Advertorial
Advertorial is the universal author name for all the sponsored content provided by BeInCrypto partners. Therefore, these articles, created by third parties for promotional purposes, may not align with BeInCrypto views or opinion. Although we make efforts to verify the credibility of featured projects, these pieces are intended for advertising and should not be regarded as financial advice. Readers are encouraged to conduct independent research (DYOR) and exercise caution. Decisions based on...
READ FULL BIO
Sponsored
Sponsored