Bitpanda, one of Europe’s top crypto trading platforms, is expanding fast—Brazil is next.
In this exclusive interview, CEO Lukas Enzersdorfer-Konrad discusses growth plans, stablecoins, DeFi, and the company’s unique infrastructure strategy.
Making Crypto Accessible Since 2014
Can you give a quick intro to Bitpanda for those who may not know the company?
“Bitpanda is Europe’s leading crypto company, offering a trusted, regulated platform for digital asset investing.
Founded in 2014 in Vienna, we were among the first to make crypto accessible to retail investors. We’ve since expanded to over 3,200 assets, including 600+ cryptocurrencies, precious metals, stocks, commodities, and ETFs.
Today, we serve more than 7 million users and partner with top financial institutions worldwide.”
What does BTS (Bitpanda Technology Solutions) offer, and who are your current partners?
“Bitpanda Technology Solutions is our infrastructure-as-a-service platform. We enable banks, fintechs, and even crypto firms to offer asset trading.
It’s modular, fully integrated, and regulated where required. Clients include Deutsche Bank, Raiffeisen Bank, N26, RAKBANK, and others across Europe and the Middle East.
They rely on us to deliver seamless, compliant crypto access, embedded directly into their services.”
Expanding Across Europe, the Middle East, and LATAM
In how many regions is Bitpanda active, and what characterizes each one?
“We’re active in Europe and the Middle East, with global expansion ongoing. Each region is unique.
Europe is focused on compliance, scale, and regulated alternatives. In the UAE, we see strong momentum and clear rules from VARA.
Our infrastructure lets us adapt quickly and meet local requirements wherever we operate.”
What are your LATAM plans, especially for Brazil? Any partners lined up?
“Brazil is a natural next step for us. It has a young, tech-savvy population and rising interest in digital assets.
We’ve built a local team led by Rafael Teruszkin and are actively exploring partnerships. We’re already in advanced conversations.
Regulatory work in Brazil adds a strong layer of security. We’ll share updates in the coming months.
Our market approach is always responsible, compliant, and localized.”
DeFi, Stablecoins, and Real-World Assets Will Reshape Finance
How do you see the future of digital assets in the near and long term?
“In the short term, expect more institutional adoption and regulatory clarity. Crypto will integrate deeper into mainstream finance.
In the long term, tokenized real-world assets, stablecoins, and DeFi/CeDeFi use cases will become structural parts of finance.
We’re still early in unlocking this technology’s full potential.”
What determines success for traditional players entering the crypto space?
“Success depends on speed, route to market, and trust. The right time to build was three years ago.
But partnerships are a faster route. Choose the right partner, embed crypto properly, and prioritize compliance.
Those who think long-term, build trust, and deliver real user value will win.”
Building a Practical Onchain Economy With Vision
You recently launched Vision, your Web3 token. What’s your outlook on the onchain economy?
“We want Web3 to be more accessible, regulated, and useful. That’s why we created Vision.
It ties real-world assets, staking, and loyalty into a transparent onchain ecosystem. It’s practical, not just experimental.
As the onchain economy matures, we aim to lead with tools people actually use.”
When will the Bitpanda DeFi Wallet be available in Brazil?
“We don’t have a launch date yet. We want the wallet to meet both our standards and DeFi community expectations.
Brazil is high on our list. There’s strong interest in non-custodial solutions and broader digital asset adoption.”
Why ‘Panda’? And does ‘Bit’ stand for Bitcoin?
“I wish there were a better story. Honestly, the domain was cheap, and we liked the name.
We wanted ‘bit’ in it, and we wanted an animal. Bitpanda sounded good—friendly and powerful. It stuck.”
Lukas Enzersdorfer-Konrad, CEO of Bitpanda, will be speaking at Blockchain Rio next week. Don’t miss the chance to hear more from one of Europe’s leading crypto executives.
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