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Backbase, SmartMessage and Creatio partner for Finnovex Europe

2 mins
Updated by Imogen Searra
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The leading summit for financial services, innovation and excellence kicks off on May 24 to May 25, 2021 for CEOs, CDOs, COOs, CIOs, CISOs, CTOs, CROs senior vice presidents, vice presidents, directors, and heads of departments from the banking and FI industry. The event is organised by Exibex will be held virtually. Finnovex Europe is a part of the Finnovex Global Series.

This year’s edition is themed ‘Evolution Strategies for Reigniting the Industry’. Backbase is a fast-growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. It was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas). Over 120 financial companies around the world have standardised on the Backbase omnichannel banking platform to streamline their digital sales and self-service operations across all digital touchpoints.

SmartMessage is a software technology company that specialises in marketing. They provide a seamlessly integrated all-in-one omnichannel marketing solution, which tracks customer experience actions. They engage in relationship marketing with their target audience and customers across complex marketing mix efficiently and cost-effectively.

Creatio is a global software company providing a leading low-code platform for process management and CRM. They have been highly recognized as a market leader by key industry analysts. Creatio has an array of brilliant products that accelerate sales, marketing, service and operations for mid-size and large enterprises.

Finnovex is dedicated to examining the future of financial services on how disruptive innovations are reshaping the way they are structured, provisioned and consumed.

The Finnovex Global series, which is organised by Exibex, examines the future of financial services and how disruptive innovations are reshaping the way they are structured, provisioned and consumed. The Finnovex series of summits highlights thought leadership on cutting-edge issues with long-term implications to the industry. It lays the foundation for multi-stakeholder dialogues that explore the potential of these innovations to transform the financial ecosystem and the risks and opportunities that could emerge from shifts in the way financial services are designed, delivered and used in the future.

For more information, visit – finnovex.com

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