Joah Santos , CMO of Aldrin

Joah Santos is an award winning brand strategist. He is the current CMO of Aldrin. Santos became widely known for creating the (Point of View) P.O.V. - Purpose | Originality | Value™ strategy, the strategy was first used to create the Dove Campaign for Real Beauty. Since then, it has been used for Dominos, AirBnB, Corona Beer and others. Joah Santos has been crucial in placing these brands in the top positions as well as 5 places in the top 100 Campaigns of the Century.