Ignacio Aguirre Franco

Ignacio Aguirre Franco is a marketing leader who bridges code and creativity. With over fifteen years in technology, fintech, and blockchain, he combines technical fluency with strategic vision to build marketing engines that deliver real, lasting impact. Having held senior roles at Adobe, SAP, Scorechain, and Xapo Bank, Ignacio brings a global mindset and a developer-first approach to every project. His passion lies at the intersection of CeFi, DeFi, and TradFi, driving the convergence of ecosystems and helping platforms like Bitget shape the future of the Universal Exchange (UEX).