Amazon May Put Advertising Data on Its Own Blockchain

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A recent job posting by Amazon suggests that the tech giant may be planning something blockchain-related behind the scenes. The company is looking for an “advertising fintech team focused on a blockchain,” as per a new listing on LinkedIn.

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Amazon is looking to assemble a fintech team which specializes in both blockchain and advertising, according to a new job posting on LinkedIn. The company plans to expand its advertising division with the new hires.

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Those onboarded will be responsible for defining “a technology architectural direction of a greenfield area for Amazon’s advertising business using Blockchain technology,” the listing reads. Unfortunately, details are still sparse, but we can anticipate this to be an emerging sector within the company’s greater ecosystem.

As the e-commerce company said, the new blockchain-based advertising division is a “greenfield project.” This means that the area is free for creativity, still untapped. Amazon clearly believes this sector to be a key area for growth moving forward, seeing little to no competition. However, it could take years before we see an actual product come to fruition. Verizon Wireless is also hiring for the space.

Jeff Bezos’ worldwide company has been slowly carving a place for itself in the blockchain world. Amazon Management Blockchain, as part of Amazon Web Services, has been live for some time, allowing one to easily create and manage scalable blockchains. These are built open-source using Hyperledger Fabric and Ethereum. Amazon is thus no stranger to blockchain, but the new advertising fintech direction would be the first internal effort to build a network for Amazon’s own purposes.

It remains to be seen what will emerge from Amazon’s new direction. As of now, no spokesperson has commented on the job posting which has it shrouded in further mystery.

Do you believe Amazon will be able to release this blockchain-based advertising idea sometime in 2020? Let us know your thoughts in the comments down below.

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Raised in the U.S, Lucian graduated with a BA in economic history. An accomplished freelance journalist, he specializes in writing about the cryptocurrency space and the digital '4th industrial revolution' we find ourselves in.

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