Bella Protocol, a leader in permissionless financial products – including automated yield farming services, BEL Locker, and Flex Savings – and the cryptocurrency fiat hybrid payment solutions provider.
Alchemy Pay (ACH), has announced a strategic partnership to provide DeFi yield products that target mass adoption in Asia and the Middle East.
Although CeFi and DeFi products such as cryptocurrency lending and yield farming offer significantly higher returns compared to traditional financial products, these products are currently not utilized by those outside of the cryptocurrency industry. This is due to a steep learning curve and lack of efficient fiat on-ramps. This has led to slower market adoption and lessened the utilization of managed digital assets.
This partnership will combine Bella Protocol’s ability to source optimal yield farming and lending/saving products with Alchemy Pay’s fiat payment rails and market presence. This will effectively enhance usability, bridge the gap between fiat and cryptocurrency, and launch CeFi and DeFi solutions for everyday users.
As part of the partnership, Bella Protocol will join Alchemy Pay as a founding member of the Blockchain Infrastructure Alliance that comprises a growing list of blockchain industry leaders, including cryptocurrency exchanges, stablecoin issuers, and DeFi platforms. The alliance will promote and drive the growth and advancement of the cryptocurrency and blockchain space. More information on Blockchain Infrastructure Alliance can be found on the website.
About Bella Protocol
Bella Protocol is a suite of open finance products that aims to bring mass adoption to DeFi asset management. Bella’s first yield product, Flex Savings v2 is live on Ethereum with $40 million TVL. Bella’s core team is creating Bella Virtuoso, a permissionless strategy platform that connects investors with the best LP strategies on Uniswap V3. Bella Virtuoso also comes with built-in backtesting tools and data infrastructure for strategy builders.
Bella Protocol is backed by Binance Labs, Arrington Capital, and other leading global investors. Its team consists of serial entrepreneurs and blockchain veterans who have tremendous experience and a proven track record in finance, cryptography, blockchain, and engineering.
About Alchemy Pay (ACH)
Alchemy Pay is the pioneer of the world’s first hybrid fiat and digital currency gateway solution for businesses and investors. Alchemy Pay powers seamless cryptocurrency and fiat acceptance for merchant networks, developers, and financial institutions, and powers adoption of blockchain technology by making cryptocurrency investment and DeFi services readily accessible to consumers and institutions in the fiat economy.
Today, Alchemy Pay operates in 65 countries and regions and has touchpoints with more than 2 million merchants through partnerships with industry giants such as Binance, Shopify, Arcadier, QFPay, and more.
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