8Blocks, a token economy design and Web3 consulting firm, has announced a strategic partnership with City Protocol, a distribution layer on Base designed to connect capital and user attention. The collaboration focuses on helping projects move beyond hype-driven token launches by combining growth infrastructure with sustainable token economy design.
The Web3 market is shifting away from speculative token launches toward models that require real utility and measurable value. However, many projects still struggle to convert user growth into sustainable token demand. This creates challenges in maintaining long-term demand and value within token ecosystems.
Bridging distribution and token economy design
City Protocol is building a distribution layer on Base that enables projects to activate creators, measure mindshare, and scale user acquisition. Its Viral City platform allows teams to launch campaigns and track engagement in real time, creating a structured approach to growth.
At the same time, 8Blocks focuses on the economic layer by designing token systems that connect product usage with demand. The company develops incentive mechanisms and value loops that ensure tokens scale with real activity rather than speculative interest.
Together, the two companies provide an integrated framework where growth infrastructure and token economy design operate as a single system.
Why Base is central to the partnership
The collaboration is aligned with the Base ecosystem, which is emerging as a key environment for consumer-facing Web3 applications. By combining City Protocol’s distribution infrastructure with 8Blocks’ economic design expertise, the partnership aims to support projects building on Base and launching tokens, with access to structured distribution through creator and KOL networks.
About 8Blocks
8Blocks is a token economy design and Web3 consulting firm that helps Web3 teams build sustainable token economies and audit existing token models. The company also acts as a strategic partner for Web2 businesses entering Web3.
About City Protocol
City is a distribution and infrastructure layer built on Base that enables projects to activate creators, measure engagement, and efficiently scale user acquisition across chains.Â
On top of this, we are building City Neobank: a unified smart-asset platform where users earn stable yield through tokenized real-world assets and DeFi vaults, swap assets instantly across chains via intent-based chain abstraction, and earn daily rewards for contributing mindshare through our proof-of-contribution engine. The platform focuses on bringing real-world assets on-chain, combining AI-native asset management tools with DeFi infrastructure to create a full-stack pipeline from tokenization and yield generation to growth and distribution.
