Facebook and privacy have proved to be polar opposites of each other. For most of us concerned with our privacy, it’s no news that Facebook is tracking user activity all the time. But to take things to the extreme, now a new report has surfaced that suggests that Facebook tracks users even after they’ve deactivated their Facebook accounts.
There seems no user-centric logical explanation to Facebook’s ability to track deactivated account’s user data. This makes it all the more clear that Facebook is least concerned about rendering privacy to its users.
“Serving” Relevant Ads to Facebook Users
The social media cum data-focused advertisement company Facebook says that it deletes a user’s database only when the account is permanently deleted. Facebook considers that users who deactivate their account have high possibilities of activating it again — which is true — so it keeps its tracking mode on in order to “serve” the users with relevant ads when they hop back in.
The worse of all is that Facebook hardly provides any insight into this data tracking in its data policy. Data experts consider this as a misleading and a deceptive practice by Facebook.
The CEO of the privacy-focused search engine DuckDuckGo Gabriel Weinberg says that most people expect that all chords with the social media platform are temporarily cut when they deactivate their accounts. However, Facebook is too smart to let that happen, and it keeps tracking users during that period as well.
Even after the deletion of the account, Facebook tracks users for a period of 30 days, which is the time within which users can change their mind and revamp their accounts.
Hard to Break Facebook’s Monopoly
As much as everyone is frustrated with Facebook’s data tracking, there’s hardly anything anyone can do to break the monopoly it has created over the years. The platform currently boasts of over 2.4 billion unique users — that is almost one-third of the world.
While blockchain-based social media platforms are trying best to scale up and promote privacy on the internet, not many people are yet aware of them.
It can be said that a change, a revolutionary one, is difficult to adjust with. Everyone today is used to logging in on Facebook when they hold their mobile phones, and to change that to a privacy-focused platform, one that is not well-known to the masses, is sure to be an uphill battle.
It is now in the hands of the innovators in and out of the blockchain industry who are working ruthlessly to change the harsh reality. And the responsibility lies also on us to adapt to the change rather than compromising with our privacy for the sake of a spoiled habit.
Are you already using a using privacy-focused social media platform? Do you think it has the potential to outdo today’s social media majors? Let us know in the comments below.