BeInCrypto has partnered with XFounders Startup Warriors, the very first reality show dedicated to Web3 startups. Set against the breathtaking backdrop of Bali, this series follows some of the brightest crypto founders from around the globe as they pitch, build, and battle their way to funding, all while living under one roof.
And this time, BeInCrypto was on the ground to witness it all.
Web3 Meets Reality TV
Produced by XFounders Production in collaboration with Solana Foundation, BeInCrypto, GriGon, Antipad, and Webwise Capital, Startup Warriors is not just a show; it’s a bootcamp, mentorship program, and funding accelerator all in one.
The goal? To bring Web3 innovation into the mainstream spotlight by showcasing the human stories behind the founders, their grit, their passion, and their breakthroughs.
In a special episode filmed in Bali, three of our key team members joined the action:
- Maria Mayorova, Head of Account Management
- Lynn Wang, Global Newsroom Editor
- Sofia Pashnina, Content Creator & Community Manager
Their mission: to engage with founders, provide editorial insights, and represent BeInCrypto’s ongoing support for the Web3 startup ecosystem.
In Conversation: BeInCrypto’s Role Behind the Scenes
Our Lynn Wang, Global Newsroom Editor at BeInCrypto, sat down for an exclusive on-camera interview with Nelson Lopez, host and founder of Startup Warriors. Their conversation delved into the state of crypto media, the importance of responsible reporting, and how journalistic standards are evolving alongside the industry.
Check out the full interview with Nelson here.
Meanwhile, Maria Mayorova, Head of Account Management, delivered a special talk on Web3 marketing strategy, sharing insights on user growth, community engagement, and building brand trust in an increasingly decentralized and noise-filled landscape.
Here are the key insights:
- Community is a startup’s superpower: Loyal users become ambassadors through CRM flows, quests, feedback loops, and active engagement.
- Common mistakes of startups: Driving traffic before the product is ready, poor localization, betting everything on one channel, and last-minute planning.
- Clear value propositions matter: Ads with unique selling points (USPs) can achieve 3x higher CTRs than generic ones. Messaging focused on user benefits rather than product features usually proves more effective.
- A typical user journey unfolds across five key stages: Awareness → First Try → Consideration → Loyalty → Ambassador. On average, users require more than 40 touchpoints to begin recognizing a brand.
- Several industry trends continue to shape the landscape: Rising acquisition costs, over-reliance on KOLs, VC influence on visibility, and the ongoing hype around airdrops and points.
A Birthday Surprise on Camera
BeInCrypto turned 6 years old on September 14, right in the middle of filming. What better way to celebrate than with the next generation of Web3 pioneers?
In true startup spirit, we celebrated the anniversary on set, with founders, crew, and cameras rolling. It was a raw, unscripted moment of community, passion, and the kind of serendipity that defines the crypto industry.
“To celebrate our sixth anniversary surrounded by builders who are shaping the future of decentralization felt symbolic. This collaboration is more than media coverage, it’s about being part of the journey”, said Maria Mayorova.
The Founders Who Joined the Battle
The episode features a diverse lineup of Web3 startups, each building in different verticals, from DeFi to wallets, AI and tokenization. Participating startups include:
- Marsbase
- Folks.Finance
- Carta Wallet
- HAVN Labs
- Wert
- Scade.Pro AI
- Alterscope
- Alberto G. Montilla
- Horacio Sairafi
They were joined by guest expert Wayne Lin of Axia8 Ventures, who provided mentorship and strategic insights for the participants.
What’s Next?
As Web3 continues to evolve, the need for authentic, grassroots storytelling grows. Startup Warriors is setting a new bar for how blockchain narratives are told, not in conference halls, but through real human connection and reality TV energy.
For BeInCrypto, this collaboration reflects a broader mission: to bridge media, education, and innovation, and to celebrate the builders who keep the crypto world turning.
You can watch the episode here and leave your thoughts in the comments.
Disclaimer
All the information contained on our website is published in good faith and for general information purposes only. Any action the reader takes upon the information found on our website is strictly at their own risk.
