German automaker Porsche is breaking into the non-fungible token game with a one-of-a-kind sketch.
Porsche has announced its first foray into the NFT world by auctioning off a unique sketch for charity. The sketch was done by the Director of Exterior Design, Peter Varga, and combines the Taycan Cross Turismo SUV with the 911 sports car. “It links the design language of our iconic sports car with that of the youngest member of the model range. I look forward to seeing the response generated by this unique item among the auction participants,” explains Varga. The designer also stated that the design links Porsche’s legendary 911 model with the newest car on the roster.
The artwork will be offered as both a digital NFT and a physical piece of art. The project is being headed by Porsche Digital and start-up Fanzone. Fanzone is an NFT platform for digital sports cards and was launched via Porsche’s company builder Forward31.
Alexander Pollich, CEO of Porsche Deutschland, states that “With NFT, we are addressing existing Porsche customers, who are often passionate collectors, as well as new, younger target groups with a high affinity for digital trends.” Pollich went on to state his positivity about the project being developed internally and went from the idea phase to being rolled out in just a few months.
The auction runs until August 6 with all proceeds going to non-profit Viva con Agua.
Porsche and Fanzone
While the sketch auction will be Porsches first jump into auctioning off an NFT, the German car company launch an NFT sports card site through its Forward31 startup. The platform offers users a place to collect and trade digital cards through Fanzone’s app, and utilizes them for different games. Due to the nature of verifiable ownership, fans can hold onto these cards as digital assets that can see a value increase.
Head of Company Building at Porsche Digital, Christian Knörle, says “The demand for classic trading cards and albums has been unbroken for decades, with Fanzone, we are now digitizing this promising market.” So far, the platform has signed the Women’s and Men’s German national soccer teams, the U21 team, and several players from the German professional leagues.