About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
📍Product Planning & Strategy: 📍Be responsible for the planning, design, and innovation of the exchange's structured product line, developing the product roadmap. 📍Conduct in-depth research on market trends, competitor movements, and user needs, accurately determining product launch timing and pricing strategies. 📍Define core product metrics (AUM, Revenue, User Growth, Repurchase Rate, etc.), and drive product iteration and operational strategies through continuous monitoring and analysis of data. 📍Product Design & Execution: 📍Be responsible for the planning, design, and innovation of the exchange's structured product line, developing the product roadmap. 📍Conduct in-depth research on market trends, competitor movements, and user needs, accurately determining product launch timing and pricing strategies. 📍Define core product metrics (AUM, Revenue, User Growth, Repurchase Rate, etc.), and drive product iteration and operational strategies through continuous monitoring and analysis of data. 📍Operational Support & Growth Driving: 📍Deeply support the operations team by providing comprehensive solutions for product launch, promotion, and user education, including but not limited to selling point refinement, copywriting, tutorial creation, and campaign planning. 📍Analyze product sales data and user behavior to identify growth opportunities and issues, proposing effective operational strategies (e.g., targeted pushes for different user tiers). 📍Monitor product performance; coordinate with operations and risk teams to develop response strategies for extreme market conditions. 📍Cross-functional Collaboration: 📍Act as the key interface for the product line, effectively coordinating multiple teams including Operations, Marketing, Business Development, 📍Quant, Risk, and Customer Service to ensure a smooth process from design, launch, to post-sales support. 📍Collaborate with the marketing team to translate complex financial products into easily understandable content for communication, enhancing product visibility and appeal.
Requirements
Experience: 📍5+ years of experience in financial products, wealth management products, or internet operational product management. 📍Experience in digital currency structured products, traditional bank/securities wealth management products, or derivatives is highly preferred. 📍Priority given to those who have designed or led well-known wealth management products from 0 to 1 with proven successful results.
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.