Key Responsibilities

📍Lead the go-to-market strategy for 21Shares’ U.S.-based digital asset ETFs, ensuring successful product launches and scaling. 📍Leverage market research, client analysis, and competitive intelligence to inform GTM strategy and differentiation. 📍Develop product positioning, messaging, and marketing plans for new launches in close collaboration with sales, product, and finance teams. 📍Partner with product teams to influence the roadmap based on market and customer insights. 📍Create and execute post-launch marketing campaigns that drive awareness, adoption, and retention of digital asset products. 📍Collaborate on sales collateral, training materials, and presentations to equip sales teams with the tools they need to succeed. 📍Serve as the voice of the customer internally and externally, representing 21Shares in industry events and with partners. 📍Collaborate with cross-functional teams to ensure alignment and consistency across all marketing and product initiatives.

Required Skills and Qualifications

📍5+ years of product marketing experience, preferably in asset management, financial services, or fintech. 📍Proven experience in developing and executing go-to-market strategies for financial products. 📍Strong analytical skills, ability to use data to drive decision-making, and attention to detail. 📍Excellent communication and storytelling skills, with the ability to translate complex concepts into clear and compelling messaging. 📍Ability to manage and lead multiple projects and work cross-functionally in a fast-paced environment. 📍Passion and interest for digital assets.