About the company
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Job Summary
Responsibilities
📍 Strategy & Planning 📍Develop and execute a comprehensive email marketing strategy aligned with overall business objectives. 📍Build and scale email campaigns focused on engagement, retention, and revenue growth. 📍Define and manage audience segmentation strategies to enable highly personalized communication. 📍Establish and monitor KPIs (open rates, CTR, conversions, deliverability, revenue impact). 📍Plan and conduct A/B testing on subject lines, copy, layouts, CTAs, and send times. 📍Continuously optimize campaigns based on performance data and insights. 📍Stay up to date with the latest email marketing trends, tools, and best practices.
Qualifications
📍Bachelor’s degree in Marketing, Communications, or a related field (preferred but not mandatory). 📍3+ years of proven experience in email marketing with measurable success. 📍Strong hands-on experience in: 📍Building and scaling email campaigns 📍Email marketing strategy and execution 📍Audience segmentation and personalization 📍Copywriting and A/B testing 📍Automation workflows 📍Deliverability management
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