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EigenLabs
Product Marketing Leader
atĀ EigenLabs
3 months ago | 112 views | 1 applications

Product Marketing Leader

Full-time
United States
Per year
$88,000 To $107,000

About the company

At EigenLabs, we're not just building a future; we're revolutionizing it with our innovative EigenLayer protocol. As a cutting-edge blockchain startup, we're driven by a mission to elevate open innovation to new heights. Our EigenLayer protocol provides crypto-economic security as a service to decentralized applications, enabling developers to launch with unparalleled security while bypassing the need to secure substantial token value upfront. This approach opens up uncharted possibilities for open and permissionless innovation.

Job Summary

Responsibilities include:

šŸ“Developing and executing go-to-market strategies that drive exponential growth in our ecosystem metrics (for example: addresses, operators, rewards, TVL) šŸ“Creating compelling narratives that simplify and differentiate our complex technologies for various audiences šŸ“Leading the charge on major product launches, working closely with engineering, product management, and sales teams to translate features into benefits šŸ“Continuously testing, proving, and optimizing the inputsā€”collateral, events, website, co-marketing initiativesā€”that fuel our product growth flywheel šŸ“Analyzing market trends and competitor activities to inform our product positioning and marketing strategies šŸ“Owning the company-wide release calendar, making sure the marketing process is transparent and well-understood across the organization

What You'll Bring

šŸ“7+ years of product marketing experience, with at least 3 years focusing on developer-facing products šŸ“Proven track record of leading and scaling product marketing functions in fast-paced, rapidly growing startups, preferably within Series A to C funding stages šŸ“Experience in collaborating cross-functionally with engineering, product management, and sales teams to align marketing strategies with business objectives and drive project completion šŸ“Foundational understanding of blockchain technology, the crypto ecosystem, especially Ethereum and other PoS networks, and emerging trends in decentralized finance and web3 šŸ“Demonstrated ability to create and execute data-driven marketing strategies, leveraging analytics to inform decision-making, optimize campaigns, and measure success against key metrics šŸ“Bachelor's degree in Marketing, Business, or a related field; advanced degree (MBA or equivalent) is a plus

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