Primary areas of focus include:

📍 Partnering with the relevant local and global Product and Sales teams to execute on marketing strategies, and deliver assets to fuel go-to-market plans for a range of existing and new solutions in Applications with focus on bill pay and emerging payments tech 📍Crafting product positioning and value proposition articulation that reflect identified reasons to believe, are customer-need driven and competitively-positioned 📍Developing robust content to power sales including scalable selling materials, case studies, B2B and B2B2C materials, videos, white papers, toolkits, and more 📍Supporting and interpreting qualitative and qualitative research on market opportunities, trends, consumers, competitive landscape, etc. to help identify new opportunities and develop and refine product value propositions 📍Supporting related initiatives such as presence at events, social media campaigns, customer pitches, and more

Responsibilities

📍Executes marketing strategies, activities, and events (includes advertising, promotions, sponsorships, trade shows, webinars, websites) by helping to plan agendas, determining logistical requirements, etc. 📍Supports development of creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise, using established parameters 📍Tracks budget for marketing programs, and raises awareness when programs are not on track against budget 📍Analyzes campaign performance using specified measures and evaluation metrics 📍Prepares marketing solution presentations using specified parameters 📍Provides any necessary clarifications to vendors (e.g., agencies, film production, etc.)

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