Responsibilities

📍Strategy & Positioning 📍Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical. 📍Develop value propositions that differentiate our platform in a competitive global market. 📍Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. 📍Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. 📍Work closely with product managers to align on roadmap priorities and customer feedback loops. 📍Launch Execution 📍Partner up with the product team to manage the go-to-market planning for feature launches. 📍Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute. 📍Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed. 📍Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape. 📍Customer Insights & Market Intelligence 📍Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. 📍Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging. 📍Feed findings back into product and growth teams to inform prioritization and positioning. 📍Growth & Retention 📍Design lifecycle programs that drive user activation, trading volume, and long-term retention. 📍Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention. 📍Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows. 📍Performance & Reporting 📍Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. 📍Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

Requirements

📍3-to-5 years of experience in product marketing: ideally crypto background 📍Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably. 📍Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert. 📍Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action. 📍Analytical mindset with proficiency in marketing analytics and user research. 📍Experience in regulated industries or financial services is a plus. 📍Bonus: Crypto native or familiarity with community-led growth.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.