About the company
Pioneering advancements in cryptocurrencies, open assets and smart contracts, Blockstream is the first company extending capabilities at the protocol level to support the application of Bitcoin and blockchain technology to a broad range of asset types. The extension mechanism of sidechains, the companyās initial area of focus, allows any number of so far unthought of developments to happen in an open and interoperable way. A champion of Bitcoinās ethos, Blockstream supports values of decentralization, end-to-end security, user control, and open, permissionless innovation.
Job Summary
About the role:
Blockstream is seeking a Director of Enterprise Marketing to lead strategic growth and partnerships for its Enterprise Business Unit. This role will drive opportunities via media user acquisition, ecosystem integrations, and retail distribution across global markets. You'll work closely with marketing, product, design, dev, and executive teams to forge and manage partnerships that support long-term product adoption and revenue growth.
The ideal candidate is a self-starter with deep experience in consumer-facing Bitcoin or fintech products, a strong network in the crypto ecosystem, and a proven ability to identify and close high-impact business opportunities. This role reports to the Chief Marketing Officer.
Responsibilities:
šDevelop and own the enterprise go-to-market strategy across product lines, aligning marketing programs with business objectives. šDefine and refine product positioning and messaging that differentiates Blockstream's enterprise offerings within fintech, financial services, and payments ecosystems. šCollaborate with product management and engineering to understand and communicate technical value propositions to enterprise customers. šPartner with sales and business development to enable revenue growth, including demand generation, account-based marketing, and customer engagement initiatives. šLead strategic campaigns and thought leadership initiatives that establish Blockstream as a trusted partner for enterprise Bitcoin and blockchain adoption. šManage and mentor a small team of marketing professionals and external partners/agencies. šTrack and report on marketing performance, pipeline impact, and market feedback to continuously optimize programs.
Requirements:
š10+ years of marketing experience, including at least 5 years in enterprise B2B or product marketing leadership roles. šProven success leading enterprise go-to-market efforts from strategy through execution. šStrong background in technical marketing ā able to grasp and communicate complex product capabilities clearly and credibly. šPrior experience in SaaS, fintech, banking, or payments companies at the enterprise level. šExcellent communication and storytelling skills, with a data-driven approach to decision making. šExperience working cross-functionally with sales, product, and engineering teams. šBachelor's degree in marketing, business, or a technical discipline (MBA or equivalent experience a plus). šFamiliarity with Bitcoin, blockchain, or crypto technologies and the broader digital asset ecosystem.
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