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Luno
PR Lead
at Luno
11 months ago | 1103 views | 2 applications

PR Lead

Full-time
Malaysia
Per year
$70,000 To $100,000

About the company

Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We’re committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly.Since 2013, we’ve helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards. We don’t do memecoins.Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We’re available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help everyone, everywhere, invest safely.

Job Summary

Your mission will be:

📍Build a Malaysia PR programme that ladders into the Global PR strategy and centres on Luno’s belief that safe and secure investment is driven by education 📍Manage the local press office, handling and responding to media queries promptly and professionally working with the central PR team. This includes: inbound media requests, proactive media outreach, distribution of company news announcements and crisis communications/issues management 📍Create compelling copy for both owned and earned media including pitches, media alerts, press releases and opinion pieces 📍Build new, and maintain existing, relationships with a broad range of Malaysia based media to support our communications objectives, including business, technology, fintech and personal finance press. 📍Act as a strategic sounding board to the global PR team and local countries team providing consultancy on the best approach for localised PR activity including the localisation of global plans and PR toolkits for effective delivery in the market 📍Develop and execute a local communications strategy for markets on a half yearly basis to include key milestones and product launches as well as other ongoing high impact activity e.g newsjacking and thought leadership 📍Working closely with the central PR and marketing team for global alignment, you will lead on local strategy to build executive profiles in the organisation via both owned and earned channels, This will include 📍Developing thought leadership platforms and talking points for regional execs 📍Create an earned media programme including interviews, podcasts, byline articles whilst being on the lookout for reactive commentary opportunities 📍Build a speaker and events programme 📍Use earned media pieces to support the content calendars for Luno owned channels 📍Develop and implement strategies to increase community engagement and activity on local community channels 📍Monitor and track media coverage, reporting on a quarterly basis, or as required 📍Manage a PR agency on an ad hoc project basis as required

A little about you:

📍A minimum of 5+ years PR experience either in house or at an agency working in the crypto/technology/fintech space 📍Understanding or experience working in a regulated industry and how that fits into external communications planning 📍A strategic mindset with the desire to drive and own the Malaysia communications programme for Luno 📍Enjoys responsibility and the challenge of getting things done to really drive the success of PR in Malaysia and demonstrate how it delivers measurable results 📍Experience working in or alongside an integrated marketing team and understand the role of PR within the wider context of marketing 📍Proven experience delivering effective and innovative PR campaigns as part of wider, integrated, multi-channel media campaigns 📍A strong understanding of both the crypto and financial media landscape and have good relationships with a broad mix of media (e.g crypto, fintech) 📍Excellent written and oral communication skills with a knack for simplifying complex topics 📍Confident in crisis communications and issues management 📍Experience working in a fast-paced business where things move quickly 📍On top of the latest trends in the PR and communications industry with a curiosity to explore new tools and tactics that will help to keep our PR activity fresh and relevant 📍Strong attention to detail, with Good written and verbal communication skills in both English and Bahasa Malaysia

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