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Binance
Marketing Business Analyst APAC
about 12 hours ago | 15 views | Be the first one to apply

Marketing Business Analyst APAC

Full-time
Asia

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

Key Responsibilities

📍Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks. 📍分析市场活动表现、客户行为及市场趋势,识别机会与风险。 📍Develop and maintain marketing dashboards and reports to track KPIs and ROI. 📍开发并维护营销仪表盘和报告,跟踪关键绩效指标(KPI)和投资回报率(ROI)。 📍Collaborate with marketing teams to define data requirements and support business analysis and key decisions. 📍与市场、运营和产品团队合作,明确数据需求,支持业务分析和决策。 📍Conduct competitor analysis and market research to inform marketing strategies. 📍进行竞争对手分析和市场调研,为营销策略提供依据。 📍Use data visualization tools to present insights clearly to stakeholders. 📍使用数据可视化工具,向相关方清晰展示分析结果。 📍User conversion, behavioral preferences and segmentation analysis, and the establishment of a long-term effective data monitoring system and user operation framework, operational testing and analysis, and activity effect analysis, to evaluate operations and marketing activities with strict statistical validity standards, and generate business suggestions and decisions. 📍用户转化、行为偏好及分层分析,并搭建长期有效的数据监控体系和用户运营框架, 运营测试分析、活动效果分析,以严格的统计有效性标准评估运营及市场活动,产出业务建议及决策。

Qualifications

📍Bachelor’s degree in Statistics, mathematics or related field. 统计学或其他数学相关专业本科及以上学历。 📍Proven experience in marketing analysis, business intelligence, or related roles. 📍具备市场分析、商业智能或相关岗位的工作经验。 📍Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar. 📍熟练使用Excel、SQL、Tableau、Power BI等数据分析工具。 📍Strong analytical skills with the ability to interpret complex data sets.

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.

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