About the role:

We're expanding our world-class product marketing team with a curious, versatile, and impact-seeking product marketer. As part of the Fireblocks product marketing team, you'll define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks' solutions to a customer base equally excited about the market opportunity.

Responsibilities:

📍Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue. 📍Maintain competitive and market trend expertise for your dedicated verticals and product areas by working closely with the competitive and research team, maintaining an always-learning mentality, and attending events as needed and desired. 📍Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem. 📍Develop strategies to bring new products and capabilities to market with precision and impact. 📍Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market. 📍Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases. 📍Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact. 📍Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation. 📍Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements. 📍Have deep fluency in banking operations, compliance requirements, and regulatory frameworks (licensing, AML/KYC, cross-border regulations) to position Fireblocks as the infrastructure partner that understands financial institution needs. 📍Translate blockchain capabilities into banking outcomes—operational efficiency, risk management, treasury optimization, correspondent banking alternatives—that resonate with key personas at banks and FIs. 📍Develop messaging and positioning strategies that support partnership development with banks and financial institutions, including co-marketing initiatives and joint value propositions. 📍Drive market education and thought leadership around banking-specific applications—stablecoin settlement, tokenized deposits, cross-border payments, and treasury management—positioning Fireblocks at the center of financial infrastructure evolution.

Requirements:

📍10+ years of Product Marketing experience with a focus on fintech or blockchain-related technologies. 📍Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem. 📍Experience and interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation. 📍Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution. 📍Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence. 📍Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives. 📍Ability to define success metrics and translate data into actionable insights.

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