About the company
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we’re digital, nimble, connected, and united in our vision to create a better way to trade. We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global and results focused. You’ll find our 550+ team currently across 11 locations and 9 time zones
Job Summary
As our Product Marketing Lead - Crypto, your key responsibilities include, but may not be limited to:
📍Lead the product marketing strategy for Pepperstone’s crypto offering, shaping positioning and value propositions 📍Develop and execute integrated go‑to‑market campaigns for product launches, feature releases and growth initiatives 📍Own end‑to‑end campaign management from strategic brief and messaging through execution, optimisation and reporting 📍Partner closely with product, growth, content and regional marketing teams to ensure alignment and consistency 📍Drive high‑impact campaigns across paid, owned and earned channels to increase acquisition and trading activity
About you
📍5+ years’ experience in product marketing, growth marketing or campaign leadership, ideally within crypto, fintech, trading platforms or financial services 📍Proven experience leading large‑scale, multi‑channel marketing campaigns with measurable impact 📍Strong product marketing fundamentals including positioning, messaging, GTM planning and launch execution 📍Ability to translate product features into compelling customer value propositions 📍Deep understanding of digital marketing channels, including paid media, social, lifecycle marketing and analytics
The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.
