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CoinFlip
Performance Marketing Manager
6 months ago | 612 views | 7 applications

Performance Marketing Manager

Full-time
Remote

About the company

CoinFlip is a leading fintech company powered by cryptocurrency. The company operates the world's largest network of cryptocurrency ATMs by transaction volume with over 4,500 kiosks across 49 US states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, and Brazil supporting the buying and selling of major cryptocurrencies with cash. In 2020, CoinFlip launched Order Desk, an over-the-counter service that provides investors with a personal account manager and competitive coin pricing. In 2023, CoinFlip launched a digital platform called Olliv: the easiest way to buy, sell, send, swap, and receive crypto.

Job Summary

Responsibilities:

📍Ownership of Google Ads & Social ad platforms. 📍Development, optimization and monitoring of campaign budgets. 📍Drive a constant-testing approach to improve performance. 📍Prepare accurate reports on our marketing campaign’s overall performance. 📍Coordinate with product marketing teams to launch new initiatives. 📍Identify the latest trends and technologies affecting our industry. 📍Evaluate important metrics that affect our website traffic, target audience and ROI. 📍Work with your team to brainstorm new and innovative growth strategies. 📍Oversee and manage agencies & internal associates to manage the performance marketing program. 📍Other duties as assigned.

Qualifications:

📍Bachelor’s degree in marketing or relevant field. 📍A minimum of 4 years' experience in a digital marketing position with +$500k monthly budgets. 📍In-depth knowledge of the Google Ads platform. 📍Hands-on experience with Facebook Ads Manager. 📍Highly analytical with a proven track record of utilizing data to drive decision making. 📍Outstanding communication and interpersonal skills. 📍Comfortable learning new platforms to test new digital acquisition channels. 📍Up to date on the latest trends and technologies in digital marketing.

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