About the company
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
Job Summary
Responsibilities:
📍Develop and execute data-driven marketing strategies to drive user acquisition, retention, and revenue growth 📍Analyze user behavior, identify growth opportunities, and create targeted marketing campaigns to address them 📍Collaborate with cross-functional teams, including product, design, and engineering, to launch and optimize marketing campaigns 📍Design and execute testing and experimentation to measure campaign effectiveness and inform future marketing strategies 📍Develop and maintain dashboards to track key marketing metrics, including user acquisition, retention, and revenue growth 📍Conduct market research and competitor analysis to stay up-to-date on industry trends and best practices 📍Manage and optimize marketing budgets to achieve maximum ROI 📍Communicate marketing strategies and results to stakeholders, including executives, product teams, and sales teams
Requirements:
📍6+ years of experience in growth marketing 📍Bachelor's degree in Marketing, Business, or a related field 📍Strong background in marketing analytics, including data analysis and interpretation 📍Strong understanding of the web3 industry 📍Excellent communication and project management skills 📍Ability to work in a fast-paced environment and prioritize multiple projects simultaneously 📍Experience with data visualization tools
