You’ll work closely with Chief Growth Officer, Product, and Data teams to build and scale activation, usage & retention programs across our Telegram-based Wallet experience.

📍Owning long-term usage metrics: D30+, M1 / M6 retention, churn, LTV, and product stickiness. 📍Analysing and evolving user segmentation frameworks to identify and scale high-retention cohorts. 📍Collaborating with Product to shape features that increase time-in-app and feature adoption. 📍Designing short- and long-term re-engagement strategies, from gamified experiences (missions, streaks, challenges, quests, seasonal campaigns) to loyalty-driven programs (monthly stats, achievements, social engagement features). 📍Defining and running experiments to increase user frequency and depth of engagement. 📍Partnering with the CRM team to develop automated lifecycle experiences and campaigns. 📍Documenting learnings into repeatable playbooks for local market and user-type expansion.

Requirements:

📍5–10 years of experience in Growth, Product, or Lifecycle Marketing roles, ideally at large-scale startups or scaleups (1M+ users). 📍Experience building retention loops or engagement systems for consumer products. 📍Deep understanding of growth metrics, cohort analysis, and A/B testing 📍Confident working with tools like Superset, Amplitude, Mixpanel, or similar. 📍A solid grasp of gamification principles and behavioral psychology. 📍Experience working across multiple international markets. 📍High-energy, resourceful, and a fast executor with a bias toward action. 📍Analytical and systems-oriented mindset. 📍Experience in startup environments, including 0→1 or 1→10 growth stages.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.