Responsibilities

📍Define and own the growth strategy for Thailand, aligned with country and group-level goals. 📍Drive customer acquisition, activation, retention, and revenue growth through data-driven campaigns and product-led growth initiatives. 📍Build and manage a team covering performance marketing, partnerships, lifecycle marketing, influencers, and brand. 📍Oversee and optimize digital channels (Google, Facebook, TikTok, Twitter/X, Line), SEO, and affiliate programs. 📍Work closely with Product, Operations, and Compliance teams to improve conversion, onboarding funnels, and payment flows. 📍Develop and execute localized growth experiments, including referral programs, viral loops, and gamified engagement tactics. 📍Manage growth budgets and ensure strong ROI and cost-efficiency across campaigns. 📍Monitor competitor activity and market trends to identify new growth opportunities. 📍Prepare weekly/monthly reporting for key growth metrics and share learnings across the organization.

Requirements

📍5–10 years of experience in growth, performance marketing, product marketing, or a similar function—preferably in fintech, crypto, e-commerce, or mobile apps. 📍Proven track record of scaling user acquisition and driving user engagement through full-funnel marketing. 📍Deep understanding of Thailand’s digital ecosystem, consumer behavior, and regulatory environment. 📍Strong analytical and experimental mindset; proficient with analytics tools (GA4, Mixpanel, Amplitude, etc.). 📍Experience leading teams and working cross-functionally with product, data, engineering, and design. 📍Fluent in Thai and English, with excellent communication and storytelling skills. 📍Comfortable working in a fast-paced, high-ownership startup culture. 📍Chinese is a must.

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