Create New Account
Sign up to continue searching for suitable jobs in Web 3.0

Terms of Use
Already have an account?

Log In to Your Account
Log in to continue searching for suitable jobs in Web 3.0

Don’t have an account?
Mobile Marketing Manager
at Wirex
7 months ago | 861 views | 3 applications

Mobile Marketing Manager

London, Remote

About the company

We’re Wirex and we’re not like anyone else. Why? Because we always do things our way, before anyone else does them – like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings and setting up the world’s first cryptocurrency rewards scheme. Our vision is a world in which everyone can enjoy the benefits of digital currency – everything from the power to send money around the world near-instantly without breaking the bank to buying, storing and exchanging 40+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.

Job Summary


📍Develop and Execute Mobile Marketing Strategies:
📍Create and implement data-centric B2C mobile marketing strategies to drive mobile app user acquisition, conversion, and retention. 📍Adopt a data-informed strategy refine mobile campaigns across multiple channels, including but not limited to App Store Optimisation (ASO), in-app advertising and mobile-specific social media, paid search and programmatic ads. 📍Campaign Management: 📍Oversee end-to-end campaign management, from ideation and planning to execution, monitoring, and reporting. 📍Improve Mobile campaign performance through continuous testing and analysis, adjusting strategies based on key performance indicators (KPIs). 📍Budget Management: 📍Manage and allocate mobile marketing budgets effectively, ensuring maximum ROI. 📍Provide regular budget updates and performance reports to key stakeholders. 📍Analytics and Reporting: 📍Utilise analytics tools to track, analyze, and report on mobile campaign performance. 📍Provide actionable insights and recommendations to improve overall mobile marketing effectiveness and app rankings on active platforms. 📍Cross-functional Collaboration: 📍Collaborate with cross-functional teams, including product delivery and design, to ensure alignment of mobile marketing strategies with overall business objectives. 📍Work closely with the creative team to develop compelling and effective ad creatives and marketing assets. 📍Stay Informed on Industry Trends: 📍Stay abreast of industry trends, competitive landscape, and emerging technologies to drive innovation in mobile marketing strategies.


📍Bachelor’s degree in Marketing, Business, or a related field professional certification. 📍Proven experience in B2C mobile marketing, with a focus on customer acquisition and revenue growth. 📍Experience in the payments, crypto or FinTech industry would be highly advantageous.
📍Proven track record of growing revenue efficiently through the optimisation of mobile-app centric marketing strategies such as ASO, paid search, in-app advertising, paid social, and programmatic display campaigns. 📍Successful experience in App Store Optimisation (ASO), with emphasis on improving app visibility and conversion rates within the Apple App Store and Google Play Store 📍Experience with the following marketing channels: Google/UAC, YouTube, Apple Search Ads, Display/Programmatic, DSPs, Facebook/Instagram, Reddit. 📍In-depth knowledge of digital marketing channels, analytics tools and mobile marketing tools (Data.Ai, MobileAction, SensorTower or similar) and ASO-techniques about keyword research and optimization, metadata refinement and A/B testing.
📍Strong analytical skills and the ability to interpret data to make informed decisions. 📍Demonstrated success in managing marketing budgets and achieving ROI targets. 📍Creative thinking and problem-solving abilities. 📍Have a deep understanding of online marketing & ecommerce.  📍Understanding of market research and data analysis methods.  📍Creative with analytical capabilities. 

Salaries for similar jobs:

Similar jobs

about 23 hours ago | 52 views | Be the first one to apply
$36,000 To $65,000 per year
about 24 hours ago | 45 views | Be the first one to apply
3 days ago | 82 views | 2 applications
Remote, United States
$45,000 To $75,000 per year
3 days ago | 56 views | Be the first one to apply
San Francisco
$73,000 To $150,000 per year
3 days ago | 66 views | Be the first one to apply