Key Responsibilities

📍Ecosystem Liaison: Act as the main point of contact between the LFM program and the Aptos Foundation marketing team to coordinate support across PR, AMAs, social, content creation, media coverage, and more 📍Marketing Activation Planning: Partner with LFM project teams and Aptos ecosystem leads to develop and align marketing plans around key moments like TGE, major product launches, and partnership announcements 📍Campaign Execution Support: Guide projects on how to execute successful campaigns across different marketing channels — from positioning to messaging to distribution 📍Budget Evaluation: Collaborate with the Aptos ecosystem team to assess marketing grant proposals from LFM projects, evaluate the effectiveness of proposed budgets, and define ROI metrics 📍Playbook Development: Help standardize support by building repeatable frameworks, best practices, and templates that can be scaled across the LFM program 📍Performance Tracking: Create reporting structures to track the impact of marketing efforts and share results with internal stakeholders and project teams 📍Education & Enablement: Empower ecosystem project marketers by sharing trends, insights, and strategic recommendations relevant to the Aptos ecosystem and broader web3 landscape

Requirements

📍5+ years in marketing roles, ideally with experience in web3, startups, or ecosystem-driven companies 📍Strong understanding of early-stage go-to-market strategy, token launches, and community-led marketing 📍Exceptional project management and cross-functional collaboration skills 📍Ability to manage multiple projects simultaneously in a fast-paced environment 📍Deep empathy for builders and strong communication skills to advise teams with varying levels of marketing experience 📍Data-driven mindset and experience setting and measuring performance metrics 📍Passion for web3 and enthusiasm for supporting the next generation of decentralized projects

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