About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍Belong to the Growth Department with the core objective of acquiring Chinese users at scale and being accountable for growth metrics; 所属增长部门,核心目标是华语用户规模的批量获取,对增长指标负责 📍Expand and manage various types of internet traffic channels. Candidates with one or more of the following growth resources are preferred; 负责拓展各种互联网流量类型的渠道,希望你具有下述一个或多个增长资源 📍Exposure to domestic and international mobile phone manufacturers and major media resources (e.g., Android, Apple Store, Facebook, TikTok, etc.), with direct cooperation channel resources highly preferred; 海内外手机厂商和大媒体资源(安卓苹果商店/Facebook/ttk等),有相关可以直接合作渠道资源优先 📍Exposure to App store promotion resources, familiarity with user acquisition methods in app stores and ability to develop channel partnerships to drive user acquisition on Apple and Android stores; 应用商店马甲包/功能包/非标/ASA优化资源,熟悉应用商店的获客方式,可以开发在苹果/安卓商店获客的渠道合作 📍Familiarity with mid- and long-tail channel resources such as tools, games, and other verticals; 包括但不限于熟悉工具类、游戏类等中长尾的渠道资源 📍Independently research and develop various growth models based on business needs, maintain sensitivity to traffic trends, and proactively seek and explore new partnership and growth opportunities; 根据业务结果需要,自主研究各种增长模式,对流量敏感,积极寻找和挖掘新的合作资源
Requirements:
📍Marketing experience in finance, gaming, or third-party applications is preferred, with relevant channel resources being a plus; 有过金融,游戏,第三方应用市场推广经验,有渠道资源优先 📍At least 3 years of experience in user growth, with access to traffic resources such as download sites, webmaster networks, app store user acquisition, and a solid understanding of growth strategies and methodologies; 3年以上用户增长工作经验,有下载站/站长站群/应用商店获客等相关流量资源,对增长工作有体系化的认识和理解 📍Strong self-motivation, team spirit, and a collaborative mindset. Demonstrates humility and kindness when working with others; 自主驱动力强,有团队精神和集体精神。与人协作懂得和善谦逊 📍Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders; 必须具备中英文双语能力,能够有效协调海外合作伙伴及内部多方利益相关者
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