About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
šAssist the team with daily marketing, BD, growth & product operations for Simple Earn and Binance Loans. šPlan and manage campaign schedules, ensuring end-to-end execution. šExplore marketing collaboration opportunities with external partners, KOLs, VIP, Local markets and other channels. šCollaborate with large cross functional teams in order to maintain smooth product operation and growth plan execution. šMonitor and evaluate the performance of marketing campaigns and product growth initiatives through data analysis. šManaging end-to-end regional amplification, VIP Earn initiatives & protocol partnerships and growth pipelines. šBe the DRP (Direct Responsible Person) or POC (Point of Contact) with ecosystem protocols and partners on growth initiatives and major partnership deals related to the Earn portfolio. šDevelop marketing & growth strategies with the team regularly to increase TVL and Loan volume for Simple Earn & Binance Loans. šHelp to monitor and resolve Simple Earn & Binance Loans issues by coordinating with internal and external stakeholders. šSupport growth initiatives by analyzing local market dynamics, monitoring competitors, and identifying opportunities to strengthen regional presence and maintain competitiveness. šEnsure flawless execution and accountability on campaigns, growth initiatives, partnerships, and handovers - prioritizing execution discipline while valuing creativity.
Requirements
šBeing a DeFi/Crypto/Web3 native with strong business acumen and a proactive habit of researching industry insights is very important for this role. š3-5 years of relevant experience in product growth, marketing, business development, or operations, within crypto, DeFi, or related sectors. šStrong passion and knowledge of crypto, DeFi and Web3 Products, platforms and ecosystems - familiar with the DeFi and Binance ecosystem is required. šProven track record of independently executing campaigns and growth initiatives at a global & local level. šExperience collaborating cross-functionally in large teams and managing partner relations is necessary. šExceptional attention to detail and accountability - mistakes and missed handovers have real business impact in this role.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.


