About the company
Bitfinex is a digital asset trading platform offering state-of-the-art services for digital currency traders and global liquidity providers. Founded in 2012, Bitfinex was one of the first professional platforms set up to accomodate for the booming interest in cryptocurrency trading. Since then, the team has gained invaluable experience whilst cementing their spot as the go-to platform for digital asset traders and institutions. In addition to a suite of advanced trading features and charting tools, Bitfinex provides access to peer-to-peer financing, an OTC market and margin trading for a wide selection of digital assets. Bitfinexās strategy focuses on providing unparalleled support, tools, and innovation for professional traders and liquidity providers around the world.
Job Summary
Your Day-to-Day:
šAccountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. šCollaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives šThis role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion šEditorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, > šEditorial calendar and organization workflows must be developed and managed. šChannel management of digital content hubs and all supporting social channels including email / newsletter distribution. Good understanding of the main social media channels, which content and approaches work on each and why šMeasurement and optimization of the program will be required on a regular and ongoing basis šManagement of all creative resources including designers, writers, and other external agency relations šIntegration of content programs with brand campaigns to drive brand demand. šExecutive presentations on the program approaches and present the results.
What You Bring to the Table:
šBA/BS or equivalent working experience šExperience creating content for the web and growing a social audience šEditorial mindset that seeks to understand what audiences consume and how to create it šAbility to analyze and report on content and social performance šExperience with wordpress, Google analytics, and the top social channels šProject management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
The future of finance is here ā whether youāre interested in blockchain, cryptocurrency, or remote web3 jobs, thereās a perfect role waiting for you.





