Global Sales of Fan Tokens up $1.9B, Hitting 2022 High

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In Brief
  • Fan Token continues to increase in monthly sales volume.

  • Despite a bearish outlook of the market, Fan Token saw sales volume increase year-on-year in March.

  • March 2022 saw Fan Token's global sales reach $3.5 billion.

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Fan Tokens spiked in volume during March after seeing a 204% increase in sales from January 2022.

March proved to be a tough month as global NFT sales took a massive hit. Fortunately, one of the areas immune to the negative crypto market sentiment was Fan Tokens. Based on Be[In]Crypto Research, approximately $3.5 billion was generated in sales by Fan Tokens in March.

Source: CryptoSlam

To many fans, this figure is relatively smaller, considering the number of clubs across the globe. With that said, Fan Tokens soared 127% from Feb 2022 sales. The sales volume generated for Fan Tokens in Feb 2022 was around $1.5 billion.

Source: CryptoSlam

Fan Tokens are digital blockchain assets that grant holders exclusive access to certain services provided by sports clubs. 

By being a fan token owner, you can access fan-related membership perks like rewards, voting on club decisions, and participating in the design of club merchandise. 

Fan Token global sales reach six-month high 

Fan Tokens saw a year-over-year rise of 46% from March 2021. The global sales of Fan Tokens for March 2021 were approximately $2.3 billion, according to Be[In]Crypto Research. 

Source: CryptoSlam

During the market peak in May 2021 when Ethereum reached an all-time high, Fan Tokens also reached new milestones. The sales volume of Fan Token in May 2021 was in the region of $9.4 billion.

Source: CryptoSlam

Due to a bearish outlook of the market in the third and fourth quarters, global sales of Fan Token fell to approximately $8.4 billion in Aug 2021 and to $2.2 billion in Dec 2021. 

What caused Fan Token’s spike in sales? 

The single-day sales high in Jan was $62 million on Jan 11. In the first month of 2022, Fan Tokens spent more days generating sales in the range of $30 million to $40 million. 

The single-day sales high in Feb was $234 million on Feb. 28. In the second month of 2022, Fan Tokens spent many days generating sales in the range of $40 million to $85 million. 

The single-day high in sales in March 2021 was in the region of $314 million on March 11. In March 2021, Fan Tokens spent more days generating sales below $100 million. 

The single-day high in sales in March 2022 was in the region of $387 million on March 13. In the third month of 2022, Fan Tokens spent only two days generating sales in the range of $40 million to $50 million. Many days were spent generating sales above $50 million, and some days saw sales generation above $100 million. There were two days when sales generation was higher than $200 million, and one day when sales crossed $300 million. 

Overall, the single-day high of March 2022 was 65% higher than February 2022, 516% above January 2022, and an increase of 23% in the single-day high of March 2021. 

For BeInCrypto’s latest Bitcoin (BTC) analysis, click here

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As a writer, researcher, and analyst of centralized and decentralized financial instruments (stocks, commodities, metals, and cryptocurrencies), he started experimenting with financial asset trading in 2011. He ventured into full-time long term investing of cryptocurrencies in 2016.

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