As ETH Belgrade 2025 marked its third edition, BeInCrypto returned as an exclusive media partner and co-host of the week’s most talked-about Web3 event.
Designed to spotlight real conversations and growth in Web3 as part of the Belgrade Blockchain Week, BeInCrypto hosted two side events that brought together founders, investors, marketers, and builders from across the ecosystem.
Founders After Dark: Curated Conversations Under the Stars
On June 5, BeInCrypto joined forces with YAY Network, a leading investment syndicate connecting top-tier Web3 projects with investors, and Easy Capital, a founder-first VC fund investing in blockchain and tech projects.
The trio hosted Founders After Dark, a private, open-air networking event for founders, investors, and C-levels in the space. Set at Birds, one of Belgrade’s most atmospheric venues, the event offered a welcome contrast to high-volume side events.
Discussions ranged from fundraising environments and token launches to the challenges of remote team scaling in bear market conditions. The limited spots allowed for deeper interaction between startup founders, fund managers, and ecosystem operators.
The key takeaways are:
- Inbound lead generation is shifting toward intent and value.
Rather than chasing traffic, inbound strategies are increasingly focused on creating ecosystems where leads come organically. Speakers emphasized the importance of aligning SEO, content value, and funnel optimization to attract and convert high-intent users.
According to Lejla M. Blagojevic, Head of Growth Marketing and Partnerships at BeInCrypto, “It’s not about traffic for the sake of traffic, it’s about aligning that traffic with your business goals.”
- Outbound success depends on precision and relevance.
Effective outbound lead generation isn’t about volume, but about targeted and personalized outreach. Aleksandar and Nastasija from ECD highlighted that success comes from structured systems – well-built lead lists, tailored messaging, and multi-step cadences.
“Outbound isn’t about pushing, it’s about relevance,” Nastasija noted, reinforcing the need to meet prospects with value at the right time.
Web3 Lead Gen Takes Center Stage
The following day, Sip, Strategize, Scale: Web3 Lead Gen Night offered tactical insights into lead generation strategies tailored for crypto and blockchain firms.
The event, co-hosted with SEOcore and ECD.rs, featured a panel moderated by Nastasija Stosic from ECD, with speakers including:
- Aleksandar Bondzulic (ECD) and Nastasija Stosic (ECD) – sharing performance-based outreach systems for B2B sales in Web3.
- Austin Heaton (SEOcore) and Lejla M. Blagojevic (BeInCrypto) – exploring inbound growth through SEO, Google, and LinkedIn.
The session highlighted the growing sophistication of Web3 sales funnels and emphasized actionable frameworks over theory. Held at KC Grad, it drew a targeted group of growth teams and project leads looking to scale with strategy, not noise.
The key takeaways are:
- LinkedIn is vital for B2B Web3 communication, but founders often overlook its impact.
- Founder-led content consistently performs better than posting across the brand’s social accounts.
- Decentralized identity and stablecoins are set to fundamentally reshape Web3 and fintech.
Editorial and On-site Coverage: Turning Conversations Into Stories
Throughout the week, BeInCrypto’s editorial team was on the ground capturing stories from the ETH Belgrade community, including:
- Exclusive interviews with teams from Tenderly, DeFi Saver, and Rise.
- Founder Q&As, including lighter content like “Which superhero would your protocol be?” and “What actually makes devs laugh (or cry)?”
- A conversation with Web3 recruiter Owen Healy, offering advice for job seekers navigating blockchain events.
📢 Stay informed. Stay ahead.
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