El Salvador’s First Official Bitcoin Commercial for Chivo Wallet Airs

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In Brief
  • El Salvador releases the first official ad for Chivo wallet.

  • The ad is a quick explainer of bitcoin, the wallet, and the benefits.

  • The wallet is set to be available from September 7.

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The first advertisement for the bitcoin wallet of El Salvador, Chivo Wallet, has been released. The ad is effectively the first government ad of this sort.

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Released on August 31, the ad is a quick explainer of bitcoin, the Chivo wallet, and the cryptocurrency’s benefits. The wallet is set to be available from September 7.

https://s32659.pcdn.co/wp-content/uploads/2021/09/Chivo.mp4
Chivo Wallet ad: El Salvador President Nayib Bukele’s Twitter handle

El Salvador’s President Nayib Bukele announced the wallet’s release date last week, confirming that the use of bitcoin would not be mandatory. This appeased some individuals who were concerned about the status bitcoin would hold in the country.

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The ad also mentions the one-time $30 BTC deposit that wallet owners will receive upon downloading the wallet for the first time. This incentive was announced by President Bukele earlier this year and is a bid to get more people on board.

On the whole, it appears that El Salvador’s bitcoin interest is plodding along well. However, not everyone is keen on the asset, with detractors both inside and outside the country. However, none of this seems to be weighing down the slow march of bitcoin adoption.

JPMorgan Chase sees challenges for the bitcoin ruling, mentioning illiquidity as one potential limitation. The International Monetary Fund (IMF), meanwhile, sees all sorts of legal and macroeconomic problems.

How will bitcoin fare in El Salvador?

On its face, it might appear as if El Salvador’s adoption of bitcoin as legal tender is good for the country. However, many are questioning the decision. The primary concern has to do with volatility, which bitcoin possesses in droves.

Bitcoin’s volatility in the short term can lead to problems for those who choose it as a payment option for their salaries. The country’s Labour and Social Welfare Minister spoke about this and said it would be a matter for the Economic Cabinet to decide.

The country’s own citizens have protested the adoption, with many taking to the streets. One citizen group even filed a lawsuit. Their concerns are also related to volatility.

The President himself is touting the asset and saying that it will bring positive changes to the country. Bukele also plans to mine BTC using volcanoes, though there hasn’t been much of an update on that matter.

It will probably be a few months before there is enough data to assess bitcoin’s impact in El Salvador. Perhaps there is nothing to say that it will do well in the short run, but it could also be the case that citizens warm up to it. The fact that it is optional to use may help its adoption.

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Rahul's cryptocurrency journey first began in 2014. With a postgraduate degree in finance, he was among the few that first recognized the sheer untapped potential of decentralized technologies. Since then, he has guided a number of startups to navigate the complex digital marketing and media outreach landscapes. His work has even influenced distinguished cryptocurrency exchanges and DeFi platforms worth millions of dollars.

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