Dogecoin to Feature on Watford F.C. Sleeves This Season

Share Article
In Brief
  • DOGE logo will feature on Watford F.C. sleeves as a result of collab with main shirt sponsor

  • Watford previously sported bitcoin logo on shirt sleeves during the 2019/20 season.

  • The club's deal with DOGE is reportedly worth around £700,000.

  • promo

    Stake your points and qualify for the 200,000 USDT prize pool. Start staking now!

The Trust Project is an international consortium of news organizations building standards of transparency.

Dogecoin (DOGE) will serve as the shirt sleeve sponsor for Premier League football team Watford F.C. during the 2021/22 season.



Reports indicate that the deal will be worth around £700,000. It came about as a result of a collaboration with Watford’s main shirt sponsor,

DOGE has taken over the role that bitcoin (BTC) previously occupied. Watford F.C. players sported BTC logos on their shirt sleeves during the Premier League 2019/20 season, as part of a sponsorship deal with According to reports, this deal was worth £1 million. Watford was relegated during this season, but were promoted back to the Premier League in 2021.



Football embraces crypto

Like many other realms of entertainment, the sport world has taken crypto in its stride, and football is no exception. In 2021 alone, there have been various examples of clubs with fan tokens; legends in the game have released NFT collections; even instances of players getting purchased with crypto.

DOGE’s sponsorship of Watford is also hardly the first example of such a deal. And the partnerships have not only been rooted around individual clubs, but entire championships. Back in May, revealed that they had become an official sponsor for the Italian Lega Serie A. They launched their partnership with the Italian football league by sponsoring the Coppa Italia final on May 19 between Atalanta and Juventus. The platform has since formed other sporting deals outside of football, including Formula One and the Ultimate Fighting Championship.

DOGE’s 2021 rise and fall

In the earlier part of the year, the meme-inspired altcoin DOGE demonstrated serious growth. Growth that culminated in an all-time high of $0.74 in May. The social media activities of high-profile figures such as Elon Musk and Mark Cuban contributed to this. After that ATH, the token suffered something of a fall from grace, tumbling down to $0.38 in a matter of days and failing to gain any similar ground since. 

All the same, analysis has indicated that DOGE has benefited from recent market conditions. At the time of writing, DOGE was worth $0.30. It ranked as the 7th most valuable cryptocurrency by market capitalization.


All the information contained on our website is published in good faith and for general information purposes only. Any action the reader takes upon the information found on our website is strictly at their own risk.
Share Article

Dale Hurst is a journalist, presenter, and novelist. Before joining the Be In Crypto team, he was an editor and senior journalist at a news, lifestyle and human-interest magazine in the UK. Cryptocurrency was one of the first subjects he specialized in when first going freelance in 2018, reviewing exchanges and analysing lawsuits.

Follow Author

Limited offer! Learn to mine and trade crypto today for free


Earn up to $10,000 USD every week in CoinFLEX AMM+ Arena!

Earn Now

Be our Supreme Scorer and qualify for a grand prize pool of 200,000 USDT!