Ads Banned by UK Marketing Watchdog for ‘Misleading’ Information

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In Brief
  • The ASA has banned two ads from, related to credit card purchases and earnings rate.

  • The authority called the ads misleading and ordered that they not appear in that form again.

  • Other crypto authorities have also ramped up oversight of the crypto space.

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The United Kingdom’s Advertising Standards Authority (ASA) has banned two advertisements from The ads had to do with buying crypto with credit cards and earnings rates, which the ASA said were presented in a misleading form.

The United Kingdom’s Advertising Standards Authority (ASA) has banned two ads from in its latest bid to curtail advertising in the crypto space. The two ads appeared in July and September 2021 in the Love Balls game and Daily Mail app, respectively. The first had to do with crypto interest earnings rates and the second involved buying instant buying of bitcoin with a credit card. ads under fire

The ASA alleges that both “ads were misleading because they failed to illustrate the risk of the investment” and “were irresponsible and took advantage of consumers’ inexperience or credulity.” Furthermore, it claims that the ads misled viewers because they “failed to make clear limitations to purchasing cryptocurrency with a credit card,” and that the interest earnings rate was unsubstantiated and that the calculation method was not made clear. responded to the matter, saying that the ads had been removed. It also stated that the ads were meant to advertise the “speed with which users could buy cryptocurrency on their platform” and not an ad as such. The ASA has upheld its decision and will not allow the ads to appear again in the same format.

The authority has been putting a lot of attention into the crypto space, and the latest move is only another in what seems to be an agenda focused on tackling dangerous crypto ads. The ASA has been very active in recent weeks and said that it would make monitoring crypto ads a “red-priority issue.”

Stepping up regulations

The U.K. has been steadily increasing its focus on the crypto market, with the Financial Conduct Authority (FCA) also warning social platforms of crypto ads. The FCA believes that crypto promotions need stronger regulation, and to that end, has been taking many steps.

The FCA has also been asking exchanges to receive approval first. Coinpass became the first crypto exchange based in the U.K. to receive approval, which is a step forward for regulation. In this regard, the U.K. appears to be following South Korea.

However, one upside is that the FCA Chairman did state that there are promising use cases in crypto. This hints that the U.K. will not carry out any draconian restrictions, but is rather focused on investor protection.


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Rahul's cryptocurrency journey first began in 2014. With a postgraduate degree in finance, he was among the few that first recognized the sheer untapped potential of decentralized technologies. Since then, he has guided a number of startups to navigate the complex digital marketing and media outreach landscapes. His work has even influenced distinguished cryptocurrency exchanges and DeFi platforms worth millions of dollars.

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