In another crypto-sports partnership, English Premier League club Everton FC has reportedly signed a multi-year deal with casino and sports betting company Stake.com.
Reports note that the Australia-based casino’s sponsorship deal is described as “the highest value front-of-shirt deal in the club’s 144-year history.”
Stake’s sports presence has expanded
Professor Denise Berrett-Baxendale, CEO at Everton, underlined, “Stake.com is an ambitious organization with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey. My talented colleagues in our new revenue team have made excellent progress in recent months and worked tirelessly to secure what is the biggest partnership deal in the club’s history.”
However, the exact sponsorship amount currently remains under wraps. Previously, Stake had struck a partnership with pop star Drake, who had participated in a $1 million Bitcoin giveaway live stream back in May 2022.
That said, Akhil Sarin, head of acquisition for Stake.com, commented: “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over.”
Notably, Everton had also created the $EFC Fan Token along with Socios.com in May this year. The digital token that uses the digital currency, Chiliz (CHZ) was ranked 1606 on CoinMarketCap and had a market price close to $0.64 at the time of press.
Crypto betting not legal in some jurisdictions
The platform reportedly handles an estimated $100 billion in sports and gaming bets, with a bag of recent collaborations in the sector.
As per the platform’s website, it is once again the Official Sponsor of Watford FC for the second year. Scott Duxbury, Watford FC Chairman & CEO, said: “We are delighted to continue working with Stake as our principal shirt sponsor for the 2022/23 season.”
If media reports are to be believed, Staked.com and crypto betting is functional in Australia due to the lack of specific legislation to bar such platforms. However, on the contrary, the platform is unable to operate legally in the UK or France.
Meanwhile, Stake.com was UFC’s first-ever “Official Betting Partner” in Latin America and Asia. In April, the premier mixed martial arts organization had also partnered with Crypto.com, to launch new Fight Night bonuses for UFC athletes that will be paid in bitcoin (BTC).
It is predicted that sports sponsorships through cryptocurrency will reach $5 billion by 2026, according to Nielsen. According to the firm’s research, the data indicates a 778% growth over the next four years compared to 2021.
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