A few days ago, Adshares, a DPoS project from 2017 started publishing a series of articles to explain and promote the new business development roadmap.
Today is a particularly unique day in the Adshares journey. Adshares is now officially multichain, opening the doors to the DeFi universe!
- Adshares will explore multiple blockchains as a part of its cross-chain strategy. This is a key milestone in its new business development roadmap.
- First priority on the roadmap is for Binance Smart Chain (BSC) to allow users from the ecosystem to easily access the platform without downloading additional apps, creating new wallets, and updating configurations in the ADS wallet. ADS holders will be able to participate in BSC-base projects such as PancakeSwap or BakerySwap.
- The second will be Ethereum ERC-20 wrapping to enhance the accessibility of trading on major decentralized exchanges (DEX).
The two existing versions of the Adshares Wallet have been updated recently. The first one works with Chrome, Brave and Opera browsers (install via Chrome Web Store), while the other one was designed for Mozilla Firefox (install via Firefox Add-ons).
More information about how to get and hold ADS coin can be found here https://adshares.net/buy
What is Adshares?
Adshares is the first 100% decentralized marketplace for programmatic advertising, also being one of the most advanced blockchain-based projects in the advertising market.
Adshares Network is based on its own and unique blockchain (Enterprise Service Chain – ESC Blockchain) which connects publishers and advertisers, allowing them to make direct deals. ESC Blockchain is a Delegated Proof of Stake (DPoS) coin. This means it is environmentally friendly due to the consensus protocol.
Combined with some unique features, Adshares offers a very interesting set of advantages over mainstream and crypto ad networks such as Google Ads, Coinzilla, CoinTraffic, PropellerAds, Adsterra, or Mellow Ads.
Adshares’ open ecosystem is based on a reliable and secure ESC Blockchain that has been tested to process up to 1.4M ADS transfers per second. Making it significantly faster than Bitcoin, Ethereum, Bitshares, and all other available blockchains. Adshares’ goal is to handle worldwide advertising payments using ADS cryptocurrency.
Why does ADS need to be multichain?
By creating a 100% decentralized ad network, Adshares wants to make its service accessible to any cryptocurrency user. Observing the current trends, the Adshares Team has decided to cater to advertisers and publishers by going for ADS multichain.
This will also be a milestone in popularizing its project, allowing users centered around different chains to be part of our ecosystem.
Why can’t ADS just use Ethereum ERC-20?
The answer is simple: to serve the global advertising market, Adshares needs an ultra-fast ESC Blockchain. It is currently able to settle microtransactions for ads and charge only a one-per-mille transaction fee.
Additionally, its throughput of up to 1.4 million transactions per second offers a significant competitive advantage over expensive tokens. Multichain is great for broad ADS adoption, but supporting the Adshares ecosystem requires a native Enterprise Service Chain.
DEX strategy
In the world of cryptocurrencies, decentralized exchanges offer transparency and convenience of use. The Adshares team believes this is the future. From an investor’s point of view, this is the fastest step to buying ADS. Starting with PancakeSwap, the project aims to be on all the largest DEX’s.
Decentralized Exchanges (DEX) for ADS (coinmarketcap)
Binance Smart Chain (BSC)
Following the market and responding to suggestions from the Adshares community, the first DEX will be Binance Smart Chain. This will allow users from the BSC ecosystem to easily access the platform without downloading additional apps, creating new wallets, and updating configurations in the ADS wallet.
As a result, the ADS will appear on PancakeSwap or BakerySwap.
You can wrap your ADS on the Binance Smart Chain right now.
It isn’t an actual “Swap” but more like a Wrapped ADS working similarly to WBTC, to enable access to DeFi liquidity.
There is a two-way gateway set up so users can migrate their data between blockchains.
Adshares will stick to the native ADS blockchain for all ad-related payments, because of low fees and high throughput.
Trading ADS on PancakeSwap is now available to everyone, with a Syrup Pool coming soon.
Ethereum blockchain
The second priority on the roadmap is ADS ERC-20 wrapping to enhance the accessibility of trading on major DEXs. With that said, ADS has already been added to Uniswap exchange.
This is just the first step, new exchanges like Sushiswap will be added later.
Adshares’ roadmap includes another major milestone, a new incentive staking program. More details will be announced in the coming weeks.
Note: To compare and access the most liquidity, lowest slippage, and best exchange rates across Ethereum and Binance Smart Chain, Adshares will use DeFi aggregators such as 1inch or Balancer.
Summary
The blockchain market is changing rapidly. Adshares started as a startup in 2017 with the idea of changing the online advertising ecosystem for the better.
Over the years, we have confirmed that our vision is correct and we have a chance to make a positive change. Now that the Adshares ecosystem is ready and we are meeting a booming demand, we are boldly challenging the monopolies in the ad market.
That’s why we are decisively announcing: Adshares (ADS) is MULTICHAIN from now on!
You can start trading on Pancakeswap, and to learn more you can join the ADS Telegram channel.
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