About the company
About Figure Figure is transforming the trillion dollar financial services industry using blockchain technology. In three short years, Figure has unveiled a series of fintech firsts using the Provenance blockchain for loan origination, equity management, private fund services, banking and payments sectors - bringing speed, efficiency and savings to both consumers and institutions. Today, Figure is one of less than a thousand companies considered a unicorn, globally. Our mission requires us to have a creative, team-oriented, and supportive environment where everyone can do their absolute best. The team is composed of driven, innovative, collaborative, and curious people who love architecting ground-breaking technologies. We value individuals who bring an entrepreneurial mindset to every task and will embrace our culture of innovation. Every day at Figure is a journey in continuous learning yet a daily focus on getting work done that makes a difference. Join a team of proven leaders who have already created billions of dollars in value in the FinTech space!
Job Summary
What You'll Do
šDeveloping and implementing a comprehensive marketing strategy aimed at bolstering ) partner and partner-salesforce acquisition, 2) homeowner engagement and acquisition, while deepening across various brand and content channels. šOrchestrating the seamless integration of cross-channel campaigns across multiple teams and platforms within the sales and marketing ecosystem of Figure Technology. šDefining and tracking key KPIs that align with core business objectives. šProviding regular reporting on vital campaign metrics and facilitating the exchange of information across Figure Technology Solutions and its business units as necessary. šAssisting in the development of customer profiles and propensity models to bolster both acquisition and retention efforts. šOverseeing the performance marketing and business-to-business marketing units to optimize marketing efforts and achieve targeted volume at budgeted CAC. šEngaging with Communications team to collaborate on content, campaigns and messaging šAssessing resource allocation in conjunction with key stakeholders and overseeing internal marketing agency teams (creative and content) to ensure optimal performance. šEffectively managing marketing expenditure in alignment with business partners, optimizing investments with agencies and suppliers. šActively participating in monthly, quarterly, and annual goal-setting sessions to drive strategic alignment and achievement of objectives.
What We Look For:
šMinimum of 10+ years of marketing management experience, with a proven track record in a similar role particularly within the dynamic realms of growth-stage fintech or technology firms. šA blend of experience in both early-stage startups and established companies. šTrack record of success in campaign development, strategic content planning, audience engagement, and leveraging various platforms to hit ambitious targets. šAbility to design compelling content and journeys based on market segment and customer demographics to increase top of funnel volume and conversion to maximize loan growth šAn assertive and action-oriented leader adept at prioritizing pivotal initiatives and catalyzing customer adoption of Figure Technology Solutions offerings. Proficient in making informed decisions autonomously, taking full ownership of strategy and execution. šA compelling storyteller with a talent for effectively communicating across diverse audiences globally. Skillful in articulating the value proposition of Figure across a myriad of platforms.
