What You’ll Do:

📍Category Leadership: Define and own the strategic positioning of the Slush wallet as the premier Money App for Web3 and mainstream financial participants. 📍Voice and Content Strategy: Own the Slush wallet’s identity and end-to-end content strategy, ensuring a consistent, authoritative, and accessible voice across the app, social channels, and lifecycle communications. 📍Full-Cycle GTM: Architect and lead the go-to-market strategy for major 2026 product pillars, including investment tools, payment solutions, and identity frameworks. 📍The Trust Framework: Co-own with Product the education and content strategy to make complex financial offerings, such as yield-bearing strategies, intuitive and trustworthy for a retail audience. 📍Growth Partnership: Work in lockstep with the Growth Marketing lead to ensure our brand narrative and "Trust Framework" are seamlessly integrated into acquisition loops and funnel optimizations. 📍Market Intelligence: Conduct deep competitive analysis and user research to ensure the Slush wallet stays ahead of both Web3 incumbents and traditional Fintech challengers. 📍Org-Wide Strategic Alignment: Synchronize Slush messaging with broader market narratives while championing the voice of the user to ensure all communications reflect the unique value and UX of the wallet.

What You’ll Have

📍5+ years of experience in PMM at a top-tier Fintech or high-growth consumer technology company. 📍A master storyteller who can intuitively translate high-level technical capabilities and complex product value propositions into clear, emotionally resonant consumer benefits. 📍Proven track record of launching successful consumer products in global markets with a focus on feature adoption and user trust. 📍An obsession with user psychology—understanding why people churn and how to build "financial peace of mind" through product narrative.

Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.