About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
đź“ŤLead our Acquire group with 3 cross-functional teams responsible for CRO, SEO, our Logged Out Website, and New Channels. đź“ŤDirectly Product Manage one team as we expand into new channels/strategies. đź“ŤDesign and execute a strategy for how to grow traffic to our website, as well as, drive sign up conversions at a higher rate. đź“ŤBe a champion of experimentation- leading by example, running tons of experiments and iterating to increase our chances of making an even bigger impact. đź“ŤLive and breathe our client data to understand user behaviors, extract insights, and build better hypotheses. đź“ŤStay up-to-date with industry trends and best practices in product acquisition and marketing
Skills you should HODL
📍Minimum 7+ years of product management experience, including time as both an individual contributor Product Manager and a People Manager 📍Experience working in growth teams for companies at scale (over 1M clients) 📍Experience working with Marketing teams directly 📍Expertise in new client growth - experience with Websites, SEO, CRO, Adtech a plus 📍Experience in data gathering, quantitative analysis, and the ability to translate these into actionable strategies. 📍Love for AB testing and experimentation The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.
