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Blockchain.com
Social Media Strategy Growth Lead Web3 Blockchain
about 6 hours ago | 10 views | Be the first one to apply

Social Media Strategy Growth Lead Web3 Blockchain

Full-time
United States, North America
Per year
$105,000 To $120,000

About the company

Blockchain.com (formerly Blockchain.info) is a cryptocurrency financial services company. The company began as the first Bitcoin blockchain explorer in 2011 and later created a cryptocurrency wallet that accounted for 28% of bitcoin transactions between 2012 and 2020. It also operates a cryptocurrency exchange and provides institutional markets lending business and data, charts, and analytics.

Job Summary

What You’ll Do

📍Build & execute growth strategy for Instagram, TikTok, and YouTube. 📍Create high-engagement short-form content (scripts, hooks, concepts, captions, trends, and formats). 📍Support narrative and growth on X, LinkedIn, and Discord to keep messaging consistent across the ecosystem. 📍Collaborate with influencers, creators, and KOLs to expand brand reach and co-create viral content. 📍Launch campaigns that drive saves, shares, comments, video retention, and community growth. 📍Use analytics to optimize performance and iterate fast based on what works and what doesn’t. 📍Work with our video, design, and internal teams to deliver a unified brand story. 📍Stay ahead of crypto, DeFi, and Web3 trends, ensuring the brand remains relevant and credible in a rapidly evolving landscape.

What You Bring

📍3–5+ years managing social media for crypto, fintech, Web3, AI, or fast-growing tech brands. 📍Experience growing short-form platforms, not just maintaining them. 📍Strong understanding of TikTok, IG, YT, and creator-native storytelling. 📍Excellent writing skills and ability to translate complex ideas into viral, digestible content. 📍Work seamlessly with graphic designers and video editors. 📍Comfortable working in a fast-paced, globally distributed team. 📍Deep familiarity with Web3 culture and audiences.

If this role isn’t the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.

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