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Arbitrum Foundation
Social Marketing Lead
about 2 months ago | 363 views | 14 applications

Social Marketing Lead

Full-time
Remote
Per year
$84,000 To $180,000

About the company

The Arbitrum Foundation is an organisation based in the Cayman Islands that is tasked with developing and nurturing the Arbitrum ecosystem. This includes Arbitrum One, an Optimistic Rollup, that instantly scales apps, reducing costs and increasing capacity, without sacrificing Ethereum's security and Arbitrum Nova, which allows for ultra-low cost fees by leveraging AnyTrust technology making it ideal for Social and Gaming applications. Arbitrum today is the leading Ethereum scaling solution with dominant market share including hundreds of apps on the platform and over 50% of all rollup liquidity. Join us as a Technical Product Manager, where you'll play a pivotal role in managing technical service providers, coordinating projects, and ensuring seamless communication between internal stakeholders. Your day-to-day responsibilities will involve overseeing the development of Arbitrum, managing internal databases, and driving special initiatives. This role offers a unique opportunity to work closely with our technical and DAO teams, contributing to multiple projects that shape the future of decentralized technology.

Job Summary

Responsibilities

📍Develop and execute a comprehensive social media strategy across all major platforms (Twitter, YouTube etc.) 📍Craft compelling content that resonates with developers, users, and the broader Web3 community 📍Put together paid and unpaid media mix to drive engagements, user acquisition and advocacy 📍Lead and manage a team of social media specialists across different regions 📍Creative thinker with the ability to generate innovative ideas and see them through to execution using creative resources 📍Stay ahead of the curve on emerging Web3 trends and adapt strategies accordingly 📍Collaborate closely with other marketing and partnership teams to ensure brand consistency 📍Analyze social media performance metrics and identify areas for improvement 📍Foster a positive and engaged online community around the Arbitrum ecosystem

Desired Background

📍5+ years in social marketing, preferably last 3 years in Web3 📍Proven experience leading social media strategy development and execution 📍Deep understanding of the Web3 space and its target audienceStrong track record of building and engaging online communities 📍Excellent written and verbal communication skills 📍Experience in content creation (video, graphics, written content) for social media 📍A data-driven approach with the ability to analyze and interpret social media metricsProven ability to manage and motivate a team

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