In this role, you will:

📍Educate Users & Developers: 📍Build and execute marketing strategies to communicate the value and potential of World ID to a global audience, including end-users, developers (Web2 and Web3), and key opinion leaders (KOLs). Develop clear, engaging educational content (videos, articles, guides, webinars) to help users and developers understand the benefits and integration possibilities of World ID. 📍Create materials for technical and non-technical audiences to ensure a clear understanding of World ID’s use cases and how it works in practice. 📍Build Product & Partnership Collateral: 📍Collaborate with product, partnerships, and developer relations teams to create product documentation, case studies, and whitepapers that showcase the benefits of integrating World ID into applications and platforms.Develop targeted collateral that speaks to the unique needs of Web2 and Web3 developers, business leaders, and partner segments, showcasing World ID’s value in identity verification, decentralized applications, and cross-industry use cases.Craft marketing assets (decks, brochures, presentations) to support sales, partnership, and developer advocacy efforts. 📍Engage and Grow the Developer & Partner Ecosystem: 📍Help build relationships with developers, KOLs, and key ecosystem partners by developing tailored marketing campaigns, co-branded content, and partnership strategies.Work with the partnerships team to identify and nurture strategic alliances that drive the adoption of World ID across multiple industries and developer communities.Attend and represent Worldcoin at industry conferences, developer meetups, and online forums to evangelize the potential of World ID. Market Research & Strategy: 📍Conduct market research to identify key trends, competitor activities, and customer pain points within identity verification, decentralized finance (DeFi), and digital identity ecosystems.Collaborate closely with product managers to influence product roadmaps based on market insights and developer feedback.Develop and manage go-to-market strategies for new features and World ID improvements.

About You:

Experience: 📍5+ years of product marketing or related experience, ideally within blockchain, decentralized technologies, or digital identity solutions. 📍Strong understanding of Web2 and Web3 ecosystems, with the ability to communicate technical concepts to a wide range of audiences. 📍Experience working with developers and partners, building marketing collateral for developer engagement and partnerships.

Skills:

📍Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives and educational materials. 📍Proficiency in creating engaging marketing assets, such as case studies, pitch decks, blog posts, and technical documentation. 📍A collaborative mindset and ability to work cross-functionally with product, engineering, and partnerships teams. 📍Familiarity with Web3 technologies (blockchain, decentralized apps) and traditional Web2 systems is a plus. Passion 📍A deep passion for decentralized technologies and the future of digital identity. 📍A desire to contribute to Worldcoin’s mission of creating a fairer financial system by making identity verification universally accessible and privacy-preserving.